Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
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商业战略 专项课程弗吉尼亚大学课程信息
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第 1 门课程（共 5 门）
初级
Some familiarity with business is helpful, but not required.
完成时间大约为9 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将学到的内容有
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
您将获得的技能
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 5 门）
初级
Some familiarity with business is helpful, but not required.
完成时间大约为9 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
完成时间为 2 小时
11 个视频 （总计 48 分钟）, 5 个阅读材料, 1 个测验
完成时间为 2 小时
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
完成时间为 2 小时
10 个视频 （总计 66 分钟）, 1 个阅读材料, 1 个测验
完成时间为 1 小时
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
完成时间为 1 小时
8 个视频 （总计 43 分钟）, 1 个阅读材料, 1 个测验
完成时间为 4 小时
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
完成时间为 4 小时
7 个视频 （总计 40 分钟）, 3 个阅读材料, 3 个测验
审阅
- 5 stars82.13%
- 4 stars15.18%
- 3 stars1.78%
- 2 stars0.33%
- 1 star0.55%
来自企业战略基础的热门评论
由 AH 提供Feb 7, 2016
I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.
由 KJ 提供Jan 10, 2021
Really enjoyed this course, the Professors are awesome presenting in a very clear, comprehensive way. Learned alot! I feel like they are training me to become a high tech executive/analyst. Thank you!
由 SA 提供Oct 15, 2017
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
由 SM 提供Jun 11, 2020
I felt really empowered after completing the course, as now, I have the required tools, at least the basic ones, to conduct Strategy analysis, and analyze how to go about a business.
关于 商业战略 专项课程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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