Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
课程信息
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学习Course的学生是
- Operations Analysts
- Business Developers
- Entrepreneurs
- Account Managers
- Marketers
您将学到的内容有
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
您将获得的技能
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 2 小时
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12 个视频 （总计 63 分钟）, 6 个阅读材料, 1 个测验
12 个视频
Strategic Analysis4分钟
The Strategist's Challenge6分钟
Fundamental Principle of Business Strategy6分钟
Competitive Markets6分钟
A Little Calculus2分钟
Two Perspectives on Economic Rents7分钟
Module Lessons1分钟
Strategist's Toolkit: SWOT Analysis2分钟
Strategist's Toolkit: Competitor Analysis2分钟
Strategist's Toolkit: Environmental Analysis3分钟
Google Case Debrief14分钟
6 个阅读材料
Course Overview10分钟
Course Requirements10分钟
Get to Know Your Classmates10分钟
Using the Discussion Forums10分钟
Google Inc: Buy, Sell, or Hold?10分钟
Begin the Competitive Position Assignment10分钟
1 个练习
Introduction to Strategic Analysis24分钟
周
2完成时间为 2 小时
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11 个视频 （总计 79 分钟）, 2 个阅读材料, 1 个测验
11 个视频
Threat of Entry, Part 19分钟
Threat of Entry, Part 24分钟
Threat of Substitutes10分钟
Bargaining Power of Buyers, Part 17分钟
Bargaining Power of Buyers, Part 26分钟
Bargaining Power of Suppliers5分钟
Intensity of Rivalry9分钟
Module Lessons3分钟
Strategist's Toolkit: Five Forces Analysis4分钟
Red Hook Brewing Case Debrief12分钟
2 个阅读材料
Redhook Brewing Company10分钟
Reminder: Competitive Position Assignment10分钟
1 个练习
Analyzing Industry Structure24分钟
周
3完成时间为 2 小时
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9 个视频 （总计 53 分钟）, 2 个阅读材料, 1 个测验
9 个视频
Value Chain5分钟
Alignment6分钟
Sustainability: Imitation7分钟
Sustainability: Durability4分钟
Building Capabilities8分钟
Module Lessons1分钟
Strategist's Toolkit: Capabilities Analysis2分钟
Apple Case Debrief9分钟
2 个阅读材料
Apple (Computer) Inc.10分钟
Reminder: Competitive Position Assignment10分钟
1 个练习
Analyzing Firm Capabilities24分钟
周
4完成时间为 4 小时
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8 个视频 （总计 48 分钟）, 4 个阅读材料, 3 个测验
8 个视频
Generic Competitive Positions, Part 18分钟
Generic Competitive Positions, Part 27分钟
Mapping Competitive Positions6分钟
Which Position Is Best?5分钟
Module Lessons2分钟
Strategist's Toolkit: Strategy Maps4分钟
Piaggio Case Debrief7分钟
4 个阅读材料
Piaggio10分钟
Assignment Overview10分钟
Assignment Rubric10分钟
Sample Assignment Submission10分钟
2 个练习
Determining Competitive Position24分钟
Peer Review Practice20分钟
4.8
275 个审阅24%
完成这些课程后已开始新的职业生涯
29%
通过此课程获得实实在在的工作福利
10%
加薪或升职
来自企业战略基础的热门评论
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
讲师
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
关于 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
关于 商业战略 专项课程
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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