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营销分析, 弗吉尼亚大学

789 个评分
200 个审阅


Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;


创建者 SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

创建者 PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.


196 个审阅

创建者 Urmit Shah

Feb 10, 2019

Extremely useful for beginners. However, it does require a basic understanding of marketing.

My recommendations before starting the course

1) Brush up basic math

2) Brush up basic marketing

3) Get access to Google Analytics (Demo Model) for practical learning

创建者 Hemanth Reddy Kolli

Feb 06, 2019

A good course on marketing analytics

创建者 Oana Toader

Feb 06, 2019

It's my first contact with this discipline and I really appreciate that it's very friendly with beginners. They provide clear explanations and relevant examples to which one can easy relate, as the companies are well known to the public. Highly recommended for those who make their first steps under the marketing curtains

创建者 Alejandro Lugo

Feb 05, 2019

great course

创建者 Sanjana Rao

Jan 11, 2019

Slightly difficult course, but the professor keeps you engaged throughout and learning is wonderful.

创建者 Sagar Hemchand Vora

Jan 09, 2019

Enjoyed the course.

创建者 Praneet Mohan Kadam

Jan 06, 2019

course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate

创建者 Siddharth Satish

Dec 29, 2018

It is a very knowledgeable course. I am extremely grateful to Professor Venkatesan for teaching this course of 'Marketing Analytics' and making us understand the concepts in a sequential manner. Thank you

创建者 Vivek Rawat

Dec 23, 2018

course is awesome and got a lot of interesting things

创建者 melki bouthayna

Dec 07, 2018

pourquoi les quiz sont payés