AG
May 10, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
SW
May 7, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.
It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
By Devansh k G
•Jun 7, 2020
this course teaches you lots of things. Especially for the people who relate to the marketing and sales field. I enjoyed this course a lot and learned a lot of things.
By Santiago L
•Dec 13, 2017
Very good! Some maths aren't fully detailed so it's hard to know some of the mechanics used but overall this course gives very good insights on Marketing Analytics!
By Andrew T
•Jul 27, 2020
Good instructor. He explained the concept well, but he needs to demonstrate how we can apply it in real life. He needs to make the calculation part easier to learn
By Rahul
•Apr 23, 2022
Very insightful course with some practical implementation of concepts of both Marketing and Analytics. The graded assignment was very practical and interesting.
By pranit k
•Mar 14, 2020
course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate
By Alexander R G
•May 10, 2020
Some of the statistical data could use more explanation. I assume a student-professor Q&A portal is not very realistic, but would be useful if able to be done.
By Fernanda B L
•Apr 30, 2020
The professor is a lot of fun! The course has some basic concepts, but some of them I found too superficial, I'll have to study them more before using at work.
By Rishiraj S
•May 21, 2020
Well structured course with solid content. Helped me get a basic idea to persuade and study further.
The squash idea was awesome !! Thanks for the course @UVA
By Jaselin D
•Apr 28, 2020
I would love it if they refreshed this course for 2020, but overall it was interesting and provided really good background knowledge on Marketing Analytics.
By Manar M
•May 17, 2021
i learned a lot of things about marketing analytics but I wished the calculations were having its own spreadsheet because the excel one wasn't that clear
By sairam c k
•Sep 17, 2020
The Course was nicely designed and covered all the important aspects of the marketing analytics. The teaching style of Raj sir is simply awesome
By Kerav S
•Aug 15, 2020
The course was really insightful with a nice blend of marketing & analytics.Really enjoyed learning and had a great time attending this course.
By Sedat Ö
•May 12, 2020
Ä°ts very suitable as a introduction into marketing. However, if the course context will be expanded in any way, it will make better this course
By KALPESH C
•Aug 29, 2020
Very important platforms for online certification courses, experimental, effective and qualitative and quantitative approach .................
By Abhiyan V
•Aug 27, 2019
It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.
By Utkarsh N
•May 28, 2021
Good course and relatable in the sense of building foundations in marketing brands and applying verified experiment designs to gain profits.
By Aditya S
•Apr 23, 2020
Superb course &all topics are nice explanation specially math; course can be made more longer may be of 7 to 8 week to cover other topics.
By nguyá»…n t t
•Jun 28, 2022
I think this is a great course which gives me practical tools, equation and more understanding of marketing analytics. Highly recommended!
By Alex C C
•May 8, 2020
Most of the material is fun and well explained except experimental design, where the concept of break even lift is not clearly explained.
By VISHAL
•Apr 20, 2020
the content was alright, though it could have been made better by including more examples from the digital world rather than olden days.
By Achin K D
•Nov 27, 2016
The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.
By Stephany Z
•May 11, 2020
A bit on the easy side for marketing professionals but engaging videos and good exercises that actually forces you to learn the process.
By Prasanth E
•May 29, 2017
It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.
By Borys S
•Jan 3, 2021
Very helpful course for a variety of marketers. I learned a few key things that I will implement immediately. Thank you, Professor!
By Jeb F
•Apr 27, 2020
It was very helpful to learn the basics (even though it didn't look basic) of Marketing Analytics and learning how to interpret data.