Chevron Left
返回到 营销分析

学生对 弗吉尼亚大学 提供的 营销分析 的评价和反馈

4.7
6,148 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

筛选依据:

326 - 营销分析 的 350 个评论(共 1,766 个)

创建者 Andrey B

Feb 10, 2016

创建者 Subramanian S

Dec 11, 2021

创建者 ZIYI X

Jun 11, 2021

创建者 Ashik S

May 11, 2020

创建者 Sumit G P

May 8, 2020

创建者 SYMEON P

Sep 11, 2020

创建者 vinayak w

May 8, 2020

创建者 Diksha S

Apr 22, 2020

创建者 Aswath S

Aug 30, 2021

创建者 Mohammad P

Oct 3, 2020

创建者 Abayomi H L

Jun 3, 2020

创建者 Rifqi W L

May 22, 2020

创建者 Amey R

Apr 29, 2020

创建者 Max B

May 4, 2020

创建者 Sam L

Nov 29, 2020

创建者 Bernardo I d S M

Aug 26, 2020

创建者 shaham k

Jul 15, 2020

创建者 Hsu M N

Apr 29, 2020

创建者 sayed a a y

Apr 12, 2022

创建者 Jayant P

Dec 12, 2021

创建者 Anand R P

Apr 21, 2020

创建者 ABHIRON B

Apr 15, 2020

创建者 Mayank D

Apr 6, 2020

创建者 Khizir A

Jul 3, 2020

创建者 AMIT K

Jun 22, 2020