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学生对 弗吉尼亚大学 提供的 营销分析 的评价和反馈

4.6
1,160 个评分
285 条评论

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

热门审阅

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据:

101 - 营销分析 的 125 个评论(共 280 个)

创建者 Ali A

Feb 14, 2016

i like it so much, i found it helpful,funny and has a lot of information.

创建者 SUMIT K S

Mar 17, 2019

The course was good and detailed made me understand basics of analytics.

创建者 Amrita S

Apr 19, 2016

Everythibg under one roof. This was really helpful for my job interview

创建者 John W

Dec 31, 2016

Very engaging professor. Thorough and in-depth. Very enjoyable class.

创建者 Deleted A

Jun 17, 2017

everything is being explained and taught in a very systematic manner

创建者 Gisela R

Mar 12, 2017

Great course to understand the basic elements of Marketing Analytics

创建者 杨星玉

Feb 07, 2016

My first course at Coursera, it's wonderful and exactly what I need.

创建者 Yamini B

Sep 12, 2019

The course gave me a broader view of looking marketing in every way

创建者 洪一舟

Sep 02, 2018

The professor, Raj is very cute and nice. Thanks for your teaching.

创建者 Monisha S

Oct 22, 2019

It was a paradigm shift to know what Marketing Analytics realy is.

创建者 Farshid N

Jul 06, 2018

Organized, easy to understand, smooth flow, well-thought through.

创建者 Neeraj G

May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

创建者 Daruri V S K

Aug 01, 2018

Made Marketing Analytics simple straight forward and interesting

创建者 Nguyen B V

Jul 15, 2017

it is one of the best online courses I have ever participated in

创建者 Imteyaz A

Nov 11, 2016

Great course with various aspects of analytics used in marketing

创建者 Iraklis P

Nov 17, 2016

Lots of valuable information, very well structured & presented.

创建者 Dhaval K B

Sep 10, 2019

A great course to start understanding the basics of analytics.

创建者 Juan C I

Mar 23, 2017

It is a very clear and easy to learn course. 100% recommended.

创建者 sara

Sep 30, 2017

Rich methodology and detail interpretation, highly recommend~

创建者 Salma B

Aug 03, 2017

It's great course and it focuse on the real life situations.

创建者 Surya N

Jun 10, 2019

Excellent course and very good explanation of the concepts.

创建者 Samrat U

Oct 22, 2019

The course was exceptionally good. Really helped me a lot!

创建者 Maria D

Dec 28, 2016

This is one realy heplful courese for marketing analytics.

创建者 carlos r

Jan 12, 2017

Goos course, more detail in the exercises good the great.

创建者 Devjit S

Jan 30, 2016

I am starting to love this course . Extremely resourceful