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学生对 弗吉尼亚大学 提供的 营销分析 的评价和反馈

4.6
1,160 个评分
285 条评论

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

热门审阅

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据:

151 - 营销分析 的 175 个评论(共 280 个)

创建者 Khaled

Jan 16, 2016

Simple, clear and add great value to me

创建者 Daniel S R

Sep 25, 2019

Great course with meaningful knowledge

创建者 Mindru D

Jun 28, 2016

Very well defined and good materials!

创建者 Deleted A

Dec 02, 2019

Informative lectures. Cool Lecturer.

创建者 Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

创建者 Reza Z

Dec 04, 2015

thank you for your fantastic course

创建者 Ji, C

Aug 05, 2018

Great examples from real life!

创建者 david g

Oct 01, 2016

great basic work to grow upon

创建者 Diego D

Dec 13, 2019

Very very very very useful!

创建者 Robin d

Jan 12, 2017

Great course for beginners.

创建者 Aakash D

Sep 13, 2019

It was a great experience

创建者 Vishwajit S

Jul 22, 2019

BEST COURSE FOR MARKETING

创建者 Salah e o

Jan 15, 2018

Useful courses thank you.

创建者 Rakesh S

Jun 08, 2016

very Informative Course !

创建者 Venkata N K R

Feb 24, 2016

Realistic and Practical

创建者 Sal S S

Jul 27, 2017

Perfect starter pack.

创建者 Arun K R

Sep 18, 2016

Exceptional course.

创建者 Tulasi B

Sep 30, 2018

Best learning ever

创建者 Sejan R C

Apr 21, 2018

I love this course

创建者 Olia P

Mar 18, 2018

Excellent course!!

创建者 Gonzalo E M

May 30, 2018

excellent course

创建者 Surabhi S

Nov 18, 2017

excellent course

创建者 Dr. P K

Apr 02, 2017

Excellent Course

创建者 saurabh m

Aug 16, 2017

Awesome Course!

创建者 Kavya R

Apr 25, 2017

Great Course :)