课程概述
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.
This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources.
You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing.
Thanks,
Raj
Professor of Business Administration at Darden
热门审阅
AG
May 10, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
SW
May 7, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.
It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
筛选依据：
1751 - 营销分析 的 1756 个评论（共 1,756 个）
创建者 bouthayna m
•Dec 7, 2018
pourquoi les quiz sont payés
创建者 Kanhaiya P
•Jun 24, 2020
course is too advanve
Yes
创建者 Thierry L
•Oct 6, 2020
Cannot unsubscribe !
创建者 Suyash P
•Mar 6, 2018
sucks
创建者 Serina
•Oct 24, 2020
nono
创建者 katty t
•Jan 16, 2021
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