This course focuses on challenges faced by existing private businesses when they attempt to grow substantially.
提供方
弗吉尼亚大学
课程信息
3,170 次近期查看
您将学到的内容有
Common myths and truths about growth in business
Growth readiness assessment
The 4 P's of growing a business: planning, prioritization, pace and process
Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions
您将获得的技能
PlanningEntrepreneurshipBusiness IntelligenceInnovationStrategic Management
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 4 分钟
Course Overview
This module introduces the course.
1 个视频 （总计 4 分钟）
1 个视频
周
2完成时间为 2 小时
The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?
8 个视频 （总计 82 分钟）, 1 个阅读材料, 1 个测验
8 个视频
The Eyebobs Conversation26分钟
Growth Research10分钟
A More Realistic View of Growth5分钟
A Growths Risk Assessment Tool10分钟
Julie Allinson Interview: Intro2分钟
Julie Allinson Interview14分钟
Julie Allinson Interview: Conclusion1分钟
1 个阅读材料
Module 2 Readings10分钟
1 个练习
The Truth About Growth8分钟
周
3完成时间为 1 小时
Feller's Gourmet Workshop
This module presents an series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.
3 个视频 （总计 66 分钟）, 1 个阅读材料, 1 个测验
3 个视频
Workshop: Part 2 Feller's Gourmet - Growth Analysis25分钟
Workshop: Part 3 Feller's Gourmet - Growth Decision14分钟
1 个阅读材料
Module 3 Readings10分钟
1 个练习
Feller's Gourmet Workshop4分钟
周
4完成时间为 2 小时
The 4 P's
This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.
7 个视频 （总计 87 分钟）, 1 个阅读材料, 1 个测验
7 个视频
Defender Direct Case Study22分钟
Defender Direct: Planning, Prioritization, Pace and Processes 10分钟
Prioritization: What, Whom, and Why? Where is the biggest fire?9分钟
Processes: 99% Defect Free On Time Delivery to Customers5分钟
Pacing Growth: Controlling Your Gas Pedal3分钟
Defender Direct Interview with Dave Lindsey14分钟
1 个阅读材料
Module 4 Readings10分钟
1 个练习
The 4 P's10分钟
4.7
144 个审阅75%
完成这些课程后已开始新的职业生涯
58%
通过此课程获得实实在在的工作福利
27%
加薪或升职
来自走向伟大：私人企业的理性成长，第一部分的热门评论
This is a well explained course that gives many incites, examples and provides the reading material to you at no cost. Ed Hess is an awesome professor, I took both the Grow to Greatness courses in
Clear, simple and logical readings and tutorials. Great to get back into business theory after years in industry. Good to get back to basics and put into perspective where you currently are.
讲师
Edward D. Hess
Professor of Business AdministrationDarden School of Business
关于 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我购买证书后会得到什么？
您购买证书后，将有权访问所有课程材料，包括评分作业。完成课程后，您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
还有其他问题吗？请访问 学生帮助中心。
