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返回到 UX Research at Scale: Surveys, Analytics, Online Testing

学生对 密歇根大学 提供的 UX Research at Scale: Surveys, Analytics, Online Testing 的评价和反馈

83 个评分
19 条评论


This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys...



Nov 04, 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios


May 15, 2020

Great class! I learnt to conduct a survey and run preference testing.


1 - UX Research at Scale: Surveys, Analytics, Online Testing 的 19 个评论(共 19 个)

创建者 Christopher C

May 14, 2019

The second instructor, Hogan, really needs to work on her slides, as well as explain concepts thoroughly. The 5th quiz was extremely difficult, as it seemed none of the content was discussed by her. Also, the interview in week was a complete waste of my time, seemed like Hogan was just winging it and gained no valuable information. The modules with Hogan truly need work.

创建者 Riazul I

Sep 25, 2019

The course was very difficult for me as the couse assignments were not clearly outlined. It looked like that Mr. Lampe finished his complete lecture at one go and he was always in hurry. However I was able to understand his lectures and finish the assignments. But I was very confused during the lecture of the second teacher as her lectures seemed to be complex and unclear. The lectures and the assignments were not cohesive as many tasks were not covered during the lecture. I hope in the future the assignmets will be given after providing concrete examples in the lectures. Otherwise it would make it very difficult to finish an online coures in due time.

创建者 Logan W

Jan 16, 2020

The female professor's assignment about analytics is confusing and unorganized. She also spoke in a way that was extremely superfluous so it was difficult to absorb her lecture material. And the first quiz she gave asked questions about material she hadn't covered yet. So I had to google my way through it. Then when I started the next week's lesson, oh look there it was. Extremely frustrating. I enjoyed her round-table discussion with other members of the UX Research community as well as the final project. But overall, her section of this course was very frustrating. The beginning section was great! The male professor who started us off was very enjoyable and his lessons were easy to comprehend. I learned a great deal from him, so thank you!

创建者 Rohini A

Feb 16, 2020

Assignments were very vague, especially the Analytics Dataset. Most of us were super confused.

创建者 Kelsey S

Jul 11, 2019

The course was very lecture-heavy. I learned a lot about surveys because there were many concrete practices and examples. I learned very little about analytics. The grading was not rigorous and I received little peer feedback.

创建者 Emma W

Apr 29, 2020

Overall good. Some assignment instructions are quite confusing (e.g., Week 6).

创建者 Lucia M K

May 03, 2020

Very well-structured and put-together. The assignments are very useful and if you do spend more than 2 hours executing them, you'll end up with three nice projects. I would have liked the Analytics part to be more in-depth, but I understand that would be difficult. I would recommend this course to any UX researcher, even a seasoned one, to refresh some knowledge...especially on surveys & questionnaires, which are very hard to do well!

创建者 Sintra C

Oct 04, 2020

I think this course is very useful: it allow you to do practical exercises and to learn practically. You can test your skill.

创建者 Teaghan I

Nov 04, 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios

创建者 Iris L

May 15, 2020

Great class! I learnt to conduct a survey and run preference testing.

创建者 Roberto A F

Jun 22, 2020

Very well explained and didactic.

创建者 Zahid H

Aug 29, 2020

Awesome Course for UX Research.

创建者 William S

May 19, 2019

Very detailed examples.

创建者 Ili S

Apr 14, 2020

Highly recommended !

创建者 Balu K

Feb 04, 2020

Thank you sir!

创建者 Grace M C H

Jun 17, 2020

I think this course serves as a good introduction to Analytics. To be honest, I was expecting to learn more about HOW to analyze data and what each metric means and then how to leverage the product from this information but I found this module to be rather superficial. Anyhow, regarding the other 2 main subjects of the course, they do explain some important concepts such as data types, sampling, best practices for survey design, usability scales, etc. Overall I now feel more confident about these topics which I think is a good outcome for the course!

创建者 Abhishek G

May 24, 2020

I think it was a very good course. There were a lot of quizzes and assignments which led to an increase in time this course was completed. Assignments would need 2-3 hours easily for each. So if you don't have that much time, then think about taking another shorter course. Instructors are good and so is the content

创建者 Orit E Z

Nov 19, 2019

Content-wise the course is great!

Assignment construction isn`t as good, especially for non-English speakers. the instructions were hard to understand.

创建者 nicole l

Apr 20, 2020

I didn't like the classes about analytics, I think it could bring more information. Slides and videos in general could be better organized, the order was confusing. There were many repetitive and long classes classes too. The other courses of this specialization are way better than this one.