The capstone for the Value Chain Management specialization will provide a learning experience that examines how the various segments of a business integrate to create a value chain. The capstone involves an in-depth analysis of an actual business situation. The final deliverable consists of a plan based on a comprehensive analysis of how accounting, marketing, and operations work together to create a value chain. The plan will propose how value creation in organizations and supply chains can be enhanced using the concepts and frameworks learned in the three courses.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 3 小时
Module 1: Capstone Overview and Business Case Introduction
In this module, you will become familiar with the challenges facing World Cloud Sensor Computing, Inc. (WCSC) as its competitive environment changes. You will call upon the ideas, techniques, and frameworks that you have learned during the completion of the previous courses within this specialization to complete assignments.
3 个视频 （总计 8 分钟）, 5 个阅读材料, 2 个测验
3 个视频
Meet Joe Bradley1分钟
Like this course? Learn more with the iMBA! (Optional)1分钟
5 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Social Media10分钟
Module 1 Overview10分钟
Case: World Class Sensor Computing, Inc.10分钟
1 个练习
Quiz for Case Study10分钟
周
2完成时间为 2 小时
Module 2: Building an Organizational Activity System Map
In this module, you will build on and apply the skills and tools from the previous courses to construct an activity map. This activity map will identify the core elements of WCSC’s value proposition and the key activities that delivers this value.
1 个视频 （总计 7 分钟）, 1 个阅读材料, 1 个测验
1 个视频
1 个阅读材料
Module 2 Overview10分钟
周
3完成时间为 2 小时
Module 3: Assessment of Value Chain Activities
In this module, you will analyze the value chain activities identified in Module 2. You will address questions such as: Which of these activities are the key cost drivers? What will impact the total costs? How can these activities be reenvisioned to reduce cost and create better coherence among activities? Which of these activities are key value drivers?
2 个视频 （总计 10 分钟）, 1 个阅读材料, 1 个测验
1 个阅读材料
Module 3 Overview10分钟
周
4完成时间为 2 小时
Module 4: Understanding Business Performance and Fine-Tuning the Value Chain
In this module, you will analyze how each activity contributes to the performance and profitability of the organization. You will be making decisions on what products and services should be marketed and how (in-house, outsourced, etc.). You will develop a decision model and use this model to make recommendations regarding WCSC’s product portfolio.
2 个视频 （总计 7 分钟）, 1 个阅读材料, 1 个测验
1 个阅读材料
Module 4 Overview10分钟
4.8
1 个审阅热门审阅
Great course, materials and video of high quality!
讲师
Joe A. Bradley
Lecturer in Business AdministrationCollege of Business | College of Engineering
立即开始攻读硕士学位
此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
关于 伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
关于 Value Chain Management 专项课程
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations.
In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit.
When you complete the Value Chain Management Specialization, you will:
· Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy.
· Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions.
· Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
常见问题
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