课程信息
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中级

完成时间大约为18 小时

建议:2-3 hours per week for 6 weeks....

英语(English)

字幕:英语(English)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为18 小时

建议:2-3 hours per week for 6 weeks....

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Module 1: Introduction

4 个视频 (总计 30 分钟), 4 个测验
4 个视频
Challenges and Trends8分钟
Food Quality7分钟
The Food Value Chain6分钟
4 个练习
Lesson 1 - Introduction2分钟
Trend in Agro-Food Value Chain6分钟
Consumer Requirements6分钟
Distribution of Value6分钟
完成时间为 1 小时

Module 2: Quality and Consumers

5 个视频 (总计 44 分钟), 5 个测验
5 个视频
Part 2: Quality and Consumer Value14分钟
Part 3: Quality and Consumer Value1分钟
Part 1: Strategies for Value Creation15分钟
Part 2: Strategies for Value Creation4分钟
5 个练习
Part 1: Quality and Consumer Value4分钟
Part 2: Quality and Consumer Value8分钟
Part 3: Quality and Consumer Value4分钟
Part 1: Strategies for Value Creation8分钟
Part 2: Strategies for Value Creation4分钟
2
完成时间为 1 小时

Module 3: Market Research

7 个视频 (总计 65 分钟), 7 个测验
7 个视频
Part 2: Introduction to Market Research16分钟
Data Types and Data Collection15分钟
Part 1: Data Analysis5分钟
Part 2: Data Analysis5分钟
Part 3: Data Analysis4分钟
Part 4: Data Analysis8分钟
7 个练习
Part 1: Introduction to Market Research2分钟
Part 2: Introduction to Market Research4分钟
Data Types and Data Collection6分钟
Part 1: Data Analysis2分钟
Part 2: Data Analysis2分钟
Part 3: Data Analysis2分钟
Part 4: Data Analysis4分钟
完成时间为 1 小时

Module 4: Asymmetric Information about Quality

5 个视频 (总计 37 分钟), 5 个测验
5 个视频
Part 2: Asymmetric Information and Market Failures6分钟
Part 3: Asymmetric Information and Market Failures9分钟
Part 4: Asymmetric Information and Market Failures11分钟
Product Attributes and their Classification5分钟
5 个练习
Part 1: Asymmetric Information and Market Failures4分钟
Part 2: Asymmetric Information and Market Failures6分钟
Part 3: Asymmetric Information and Market Failures4分钟
Part 4: Asymmetric Information and Market Failures2分钟
Product Attributes and their Classification4分钟
3
完成时间为 1 小时

Module 5: Food Labeling

4 个视频 (总计 36 分钟), 4 个测验
4 个视频
Part 2: Solving Market Failures8分钟
Part 1: Trust and Signaling9分钟
Part 2: Trust and Signalling9分钟
4 个练习
Part 1: Solving Market Failures4分钟
Part 2: Solving Market Failures10分钟
Part 1:Trust and Signaling4分钟
Part 2: Trust and Signalling4分钟
完成时间为 1 小时

Module 6: Pricing Strategies and Implications

3 个视频 (总计 24 分钟), 3 个测验
3 个视频
Psychological Pricing8分钟
Retailer pricing behaviour5分钟
3 个练习
Basic pricing strategies4分钟
Psychological Pricing4分钟
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4分钟
完成时间为 1 小时

Module 7: Consumer Behavior and Brand Personality

3 个视频 (总计 21 分钟), 3 个测验
3 个视频
Consumer characteristics7分钟
Segmentation, positioning, and brand personality7分钟
3 个练习
Consumer’s purchasing process4分钟
Consumer characteristics4分钟
Segmentation, positioning, and brand personality4分钟
4
完成时间为 1 小时

Module 8: Geographical Indicators

3 个视频 (总计 30 分钟), 3 个测验
3 个视频
Part 2: Geographical Indications (GI): concept, relevance and protection8分钟
GIs and market efficiency15分钟
3 个练习
Part 1: Geographical Indications (GI): concept, relevance and protection4分钟
Part 2: Geographical Indications (GI): concept, relevance and protection4分钟
GIs and market efficiency4分钟
完成时间为 1 小时

Module 9: Innovation and Quality

7 个视频 (总计 50 分钟), 7 个测验
7 个视频
Part 2: Definitions and Types of Innovation6分钟
Part 1: Models and Diffusion of Innovation4分钟
Part 2: Models and Diffusion of Innovation7分钟
Part 3: Models and Diffusion of Innovation5分钟
Part 1: Drivers and Barriers of Innovation9分钟
Part 2: Drivers and Barriers of Innovation7分钟
7 个练习
Part 1: Definitions and Types of Innovation8分钟
Part 2: Definitions and Types of Innovation4分钟
Part 1: Models and Diffusion of Innovation4分钟
Part 2: Models and Diffusion of Innovation4分钟
Part 3: Models and Diffusion of Innovation4分钟
Part 1: Drivers and Barriers of Innovation4分钟
Part 2: Drivers and Barriers of Innovation4分钟
4.3
34 个审阅Chevron Right

50%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

来自The Economics of Agro-Food Value Chains的热门评论

创建者 SKMay 11th 2019

One of the best course for people who are following agribusiness degree. Good Job, Sir and Madam.Thank you for giving me this opportunity.

创建者 EHJan 15th 2019

This is a very interesting course, I encourage anyone interested to take it. For sure, you won't regret it.

讲师

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Hannes Lang

Research Associate
Technical University of Munich
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Luisa Menapace

Professor
Technical University of Munich
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Faical Akaichi

Research Economist
Scotland’s Rural College
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Francesco Bimbo

Research Economist
Wageningen University
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Montserrat Costa-Font

Research Economist
Scotland’s Rural College
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Carlo Russo

Associate Professor
University of Cassino and Lazio Meridionale
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Chenguang Li

Research Economist
University College Dublin

关于 慕尼黑理工大学

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