课程信息

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学生职业成果

43%

完成这些课程后已开始新的职业生涯

45%

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可分享的证书
完成后获得证书
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立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为15 小时
英语(English)
字幕:英语(English)

学生职业成果

43%

完成这些课程后已开始新的职业生涯

45%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为15 小时
英语(English)
字幕:英语(English)

提供方

慕尼黑理工大学 徽标

慕尼黑理工大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up89%(1,289 个评分)Info
1

1

完成时间为 1 小时

Module 1: Introduction

完成时间为 1 小时
4 个视频 (总计 30 分钟)
4 个视频
Challenges and Trends8分钟
Food Quality7分钟
The Food Value Chain6分钟
4 个练习
Lesson 1 - Introduction2分钟
Trend in Agro-Food Value Chain6分钟
Consumer Requirements6分钟
Distribution of Value6分钟
完成时间为 1 小时

Module 2: Quality and Consumers

完成时间为 1 小时
5 个视频 (总计 44 分钟)
5 个视频
Part 2: Quality and Consumer Value14分钟
Part 3: Quality and Consumer Value1分钟
Part 1: Strategies for Value Creation15分钟
Part 2: Strategies for Value Creation4分钟
5 个练习
Part 1: Quality and Consumer Value4分钟
Part 2: Quality and Consumer Value8分钟
Part 3: Quality and Consumer Value4分钟
Part 1: Strategies for Value Creation8分钟
Part 2: Strategies for Value Creation4分钟
2

2

完成时间为 1 小时

Module 3: Market Research

完成时间为 1 小时
7 个视频 (总计 65 分钟)
7 个视频
Part 2: Introduction to Market Research16分钟
Data Types and Data Collection15分钟
Part 1: Data Analysis5分钟
Part 2: Data Analysis5分钟
Part 3: Data Analysis4分钟
Part 4: Data Analysis8分钟
7 个练习
Part 1: Introduction to Market Research2分钟
Part 2: Introduction to Market Research4分钟
Data Types and Data Collection6分钟
Part 1: Data Analysis2分钟
Part 2: Data Analysis2分钟
Part 3: Data Analysis2分钟
Part 4: Data Analysis4分钟
完成时间为 1 小时

Module 4: Asymmetric Information about Quality

完成时间为 1 小时
5 个视频 (总计 37 分钟)
5 个视频
Part 2: Asymmetric Information and Market Failures6分钟
Part 3: Asymmetric Information and Market Failures9分钟
Part 4: Asymmetric Information and Market Failures11分钟
Product Attributes and their Classification5分钟
5 个练习
Part 1: Asymmetric Information and Market Failures4分钟
Part 2: Asymmetric Information and Market Failures6分钟
Part 3: Asymmetric Information and Market Failures4分钟
Part 4: Asymmetric Information and Market Failures2分钟
Product Attributes and their Classification4分钟
3

3

完成时间为 1 小时

Module 5: Food Labeling

完成时间为 1 小时
4 个视频 (总计 36 分钟)
4 个视频
Part 2: Solving Market Failures8分钟
Part 1: Trust and Signaling9分钟
Part 2: Trust and Signalling9分钟
4 个练习
Part 1: Solving Market Failures4分钟
Part 2: Solving Market Failures10分钟
Part 1:Trust and Signaling4分钟
Part 2: Trust and Signalling4分钟
完成时间为 1 小时

Module 6: Pricing Strategies and Implications

完成时间为 1 小时
3 个视频 (总计 24 分钟)
3 个视频
Psychological Pricing8分钟
Retailer pricing behaviour5分钟
3 个练习
Basic pricing strategies4分钟
Psychological Pricing4分钟
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4分钟
完成时间为 1 小时

Module 7: Consumer Behavior and Brand Personality

完成时间为 1 小时
3 个视频 (总计 21 分钟)
3 个视频
Consumer characteristics7分钟
Segmentation, positioning, and brand personality7分钟
3 个练习
Consumer’s purchasing process4分钟
Consumer characteristics4分钟
Segmentation, positioning, and brand personality4分钟
4

4

完成时间为 1 小时

Module 8: Geographical Indicators

完成时间为 1 小时
3 个视频 (总计 30 分钟)
3 个视频
Part 2: Geographical Indications (GI): concept, relevance and protection8分钟
GIs and market efficiency15分钟
3 个练习
Part 1: Geographical Indications (GI): concept, relevance and protection4分钟
Part 2: Geographical Indications (GI): concept, relevance and protection4分钟
GIs and market efficiency4分钟
完成时间为 1 小时

Module 9: Innovation and Quality

完成时间为 1 小时
7 个视频 (总计 50 分钟)
7 个视频
Part 2: Definitions and Types of Innovation6分钟
Part 1: Models and Diffusion of Innovation4分钟
Part 2: Models and Diffusion of Innovation7分钟
Part 3: Models and Diffusion of Innovation5分钟
Part 1: Drivers and Barriers of Innovation9分钟
Part 2: Drivers and Barriers of Innovation7分钟
7 个练习
Part 1: Definitions and Types of Innovation8分钟
Part 2: Definitions and Types of Innovation4分钟
Part 1: Models and Diffusion of Innovation4分钟
Part 2: Models and Diffusion of Innovation4分钟
Part 3: Models and Diffusion of Innovation4分钟
Part 1: Drivers and Barriers of Innovation4分钟
Part 2: Drivers and Barriers of Innovation4分钟

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