课程信息
5.0
2 个评分
1 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为16 小时

建议:6 weeks of study, 3-5 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Evaluate approaches to influencing and creating meaning at work

  • Check

    Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

  • Check

    Evaluate, create and apply strategies to leverage meaning making through branding

  • Check

    Situate discussions of meaning making within broader social contexts and concerns.

您将获得的技能

MotivationCommunicationLeadershipBrand Management
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为16 小时

建议:6 weeks of study, 3-5 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 6 小时

Meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness. ...
Reading
7 个视频 (总计 33 分钟), 10 个阅读材料, 2 个测验
Video7 个视频
Week 1 - Outline1分钟
Meaningful work7分钟
Work design and meaning6分钟
Meaninglessness5分钟
Meaning through fit6分钟
Habit corner – Sample1分钟
Reading10 个阅读材料
Become a Global MBA learner10分钟
Course overview5分钟
Learning activities and assessment1分钟
Which continent do you hail from?1分钟
Preconceptions: What work means to you...5分钟
Work design and meaning15分钟
Meaninglessness
Meaning through fit30分钟
About the habit corner1分钟
Habit Corner- Sample10分钟
Quiz2 个练习
Recall - Week 130分钟
Graded quiz - Week 1
2
完成时间(小时)
完成时间为 5 小时

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making. ...
Reading
5 个视频 (总计 41 分钟), 4 个阅读材料, 2 个测验
Video5 个视频
The neuroscience of meaning making9分钟
Creating meaning through voice and breath12分钟
Creating meaning through body language & posture8分钟
Creating meaning through stories10分钟
Reading4 个阅读材料
Exploring the role of neuroscience of meaning making15分钟
How to project meaning through voice and breath40分钟
How to use body language to create meaning20分钟
Stories as facilitator of meaning making in organisations30分钟
Quiz1 个练习
Recall - Week 230分钟
3
完成时间(小时)
完成时间为 4 小时

Branding as meaning making

In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others. ...
Reading
4 个视频 (总计 24 分钟), 3 个阅读材料, 2 个测验
Video4 个视频
Don’t be liked, be loved!8分钟
Be visionary6分钟
Be meaningful - Craft brand personality6分钟
Reading3 个阅读材料
Meaning making through purposeful branding30分钟
Brand vision30分钟
Brand personalities30分钟
Quiz2 个练习
Recall - week 330分钟
Graded quiz - Week 3
4
完成时间(小时)
完成时间为 4 小时

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning. ...
Reading
4 个视频 (总计 21 分钟), 4 个阅读材料, 2 个测验
Video4 个视频
Alienation and work in capitalist society.7分钟
A religious 'spirit of capitalism'7分钟
A 'new spirit of capitalism'5分钟
Reading4 个阅读材料
Alienation10分钟
The religious spirit of capitalism20分钟
Corporate social responsibility20分钟
Become a Global MBA learner10分钟
Quiz1 个练习
Recall - Week 430分钟

讲师

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Professor Rebecca Mitchell

Department of Management
Macquarie University
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Arabella MacPherson

Director, Resonate Communications
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Associate Professor Edward Wray-Bliss

Department of Management
Macquarie University
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Dr Abas Mirzaei

Lecturer, Department of Marketing
Macquarie University
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 麦考瑞大学 提供的 100% 在线 Global Master of Business Administration (Global MBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

关于 Leading: Human Resource Management and Leadership 专项课程

Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style)....
Leading: Human Resource Management and Leadership

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