课程信息
5.0
1 个评分
1 个审阅
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立即开始,按照自己的计划学习。
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中级

中级

完成时间(小时)

完成时间大约为16 小时

建议:6 weeks of study, 3-5 hours/week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为16 小时

建议:6 weeks of study, 3-5 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 6 小时

meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness. ...
Reading
7 个视频 (总计 33 分钟), 10 个阅读材料, 2 个测验
Video7 个视频
Week 1 - Outline1分钟
Meaningful work7分钟
Work design and meaning6分钟
Meaninglessness5分钟
Meaning through fit6分钟
Habit corner – Sample1分钟
Reading10 个阅读材料
Special welcome for beta testers1分钟
Course overview5分钟
Learning activities and assessment1分钟
Which continent do you hail from?1分钟
Preconceptions: What work means to you...5分钟
Work design and meaning15分钟
Meaninglessness分钟
Meaning through fit30分钟
About the habit corner1分钟
Habit Corner- Sample10分钟
Quiz2 个练习
Recall - Week 130分钟
Graded quiz - Week 1分钟
2
完成时间(小时)
完成时间为 5 小时

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making. ...
Reading
5 个视频 (总计 41 分钟), 4 个阅读材料, 2 个测验
Video5 个视频
The neuroscience of meaning making9分钟
Creating meaning through voice and breath12分钟
Creating meaning through body language & posture8分钟
Creating meaning through stories10分钟
Reading4 个阅读材料
Exploring the role of neuroscience of meaning making15分钟
How to project meaning through voice and breath40分钟
How to use body language to create meaning20分钟
Stories as facilitator of meaning making in organisations30分钟
Quiz1 个练习
Recall - Week 230分钟
3
完成时间(小时)
完成时间为 4 小时

Branding as meaning making

In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others. ...
Reading
4 个视频 (总计 24 分钟), 3 个阅读材料, 2 个测验
Video4 个视频
Don’t be liked, be loved!8分钟
Be visionary6分钟
Be meaningful - Craft brand personality6分钟
Reading3 个阅读材料
Meaning making through purposeful branding30分钟
Brand vision30分钟
Brand personalities30分钟
Quiz2 个练习
Recall - week 330分钟
Graded quiz - Week 3分钟
4
完成时间(小时)
完成时间为 4 小时

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning. ...
Reading
4 个视频 (总计 21 分钟), 3 个阅读材料, 2 个测验
Video4 个视频
Alienation and work in capitalist society.7分钟
A religious 'spirit of capitalism'7分钟
A 'new spirit of capitalism'5分钟
Reading3 个阅读材料
Alienation10分钟
The religious spirit of capitalism20分钟
Corporate social responsibility20分钟
Quiz1 个练习
Recall - Week 430分钟

讲师

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Rebecca Mitchell

Professor of Management
Department of Management
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Arabella MacPherson

Director
Resonate Communications
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Edward Wray-Bliss

Associate Professor
Department of Management
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Abas Mirzaei

PhD, Marketing
Department of Marketing

关于 Macquarie University

Macquarie is a hub of inspired and unconstrained thinking. Macquarie was founded with a unique purpose: to bring minds together unhindered by tradition. Created to challenge the education establishment, Macquarie has a rich track record of innovation. Macquarie actively shapes the complex issues that define the future of humanity....

关于 Leading: Human Resource Management and Leadership 专项课程

In this specialisation you will strengthen your capability to effectively lead your people and organisation in an increasingly competitive and complex work environment. Through four themed courses, you will learn how to motivate by creating meaning at work and to harness the power of conflict, diversity and teamwork to innovate and increase productivity. You will strengthen your leadership skills and your capacity to adapt and align your organisation. Learning from psychology, sociology and organisation science will help you inspire, influence and drive change across your organisation so that you can position yourself and your organisation to taking full advantage of emerging opportunities. This involves learning how to: Apply key principles of organisational leadership to develop and evaluate strategies for attracting, motivating and resourcing talent; Take a strategic perspective in designing and aligning competitive, sustainable organisations; Meeting the challenge of interruptive complexities through agile shifts between different leadership styles; Creating vision and meaning to drive change and influence....
Leading: Human Resource Management and Leadership

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