This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
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UI / UX Design 专项课程加州艺术学院课程信息
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完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
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中级
完成时间大约为13 小时
英语（English）
字幕：英语（English）
您将获得的技能
Adobe IllustratorAdobe IndesignTreejack
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为13 小时
英语（English）
字幕：英语（English）
提供方
加州艺术学院
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
教学大纲 - 您将从这门课程中学到什么
完成时间为 22 分钟
Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
完成时间为 22 分钟
1 个视频 （总计 3 分钟）, 9 个阅读材料
1 个视频
9 个阅读材料
About this course2分钟
About the assignments3分钟
Required tools2分钟
Instructor Presence and Staff Support 1分钟
Forum Guidelines2分钟
Requesting Peer Reviews2分钟
Academic Integrity2分钟
Extended free trial offer from Optimal Workshop2分钟
About CalArts and the Program in Graphic Design3分钟
完成时间为 2 小时
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
完成时间为 2 小时
9 个视频 （总计 39 分钟）, 5 个阅读材料, 2 个测验
9 个视频
Defining the term "user experience"4分钟
User-centric design3分钟
What could possibly go wrong?4分钟
The UX Phases (part 1)4分钟
The UX Phases (part 2)3分钟
Waterfall vs. Agile4分钟
Web vs. App7分钟
Project Ideas: Alyson and Bradley5分钟
5 个阅读材料
Job Titles in the Web Industry7分钟
About Web vs. App optional quiz1分钟
Project Brief5分钟
Try it yourself: Research existing restaurants15分钟
A Final Thought for the Week1分钟
1 个练习
Web vs. App20分钟
完成时间为 4 小时
Asking Good Questions: Determining Strategy
This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
完成时间为 4 小时
8 个视频 （总计 90 分钟）, 5 个阅读材料, 1 个测验
8 个视频
User Research2分钟
Inspiration4分钟
Analytics5分钟
User Needs and Client Needs7分钟
Target Audience7分钟
Strategy: Alyson and Bradley16分钟
Interview with Craig Cooke: Determining success45分钟
5 个阅读材料
Inspirational Websites20分钟
Try it yourself: User research methods15分钟
Example User and Client Needs: Pasadena Conservatory2分钟
User Personas10分钟
A Final Thought for the Week1分钟
完成时间为 3 小时
What is in and What is Out: Outlining Scope
完成时间为 3 小时
6 个视频 （总计 65 分钟）, 2 个阅读材料, 1 个测验
6 个视频
Introduction to Outline of Scope3分钟
Content and Functionality8分钟
Outline of Scope Example4分钟
Scope: Alyson and Bradley16分钟
Interview with Melissa Kuo30分钟
2 个阅读材料
Try it yourself: Sorting content and functionality requirements10分钟
A Final Thought for the Week1分钟
完成时间为 4 小时
Getting your Ducks in a Row: The Sitemap
Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
完成时间为 4 小时
10 个视频 （总计 43 分钟）, 5 个阅读材料, 1 个测验
10 个视频
Introduction to Sitemaps2分钟
Information Architecture1分钟
Sitemap Concerns8分钟
Sitemapping: an annotated process5分钟
Sitemap Elements3分钟
Sitemap Example2分钟
Treejack Introduction3分钟
Treejack Analysis5分钟
Sitemap: Alyson and Bradley10分钟
5 个阅读材料
My Stuff or Your Stuff?5分钟
Try it Yourself: Test your sitemap using Treejack30分钟
Other UX tools from Optimal Workshop5分钟
Next Steps2分钟
A Final Thought for the Week1分钟
审阅
来自WEB DESIGN: STRATEGY AND INFORMATION ARCHITECTURE的热门评论
由 SS 提供Jul 27, 2019
This course is extremely beneficial who wish to understand as to how web designing happens and works. I helps build strategy as it show show to build your ideas when you are actually working.
由 SW 提供Apr 17, 2019
This course was fantastic! Content clear and the best part was seeing the instructor with actual students discussing actual projects. I would highly recommend this course. Thanks!
由 MH 提供Oct 14, 2019
A very well designed and thought-out course! I have completed the previous 2 in the specialization so far, but this one was the best of the 3 courses I have completed so far!
由 ED 提供May 11, 2020
I am a beginner designer. I always preferred mobile app design more, but thanks to this course, I wanted to learn more about website design and so on. Thanks you
关于 UI / UX Design 专项课程
The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.
User interface and user experience design is a high-demand field, but the skills and knowledge you will learn in this Specialization are applicable to a wide variety of careers, from marketing to web design to human-computer interaction.
Learners enrolled in the UI/UX Design Specialization are eligible for an extended free trial (1 month) of a full product suite of UX tools from Optimal Workshop. Details are available in Course 3 of the Specialization, Web Design: Strategy and Information Architecture.
常见问题
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
What tools or software will I need to complete this course?
Since this is a graphic design course, to complete the assignments you will need access to a desktop or laptop computer with the appropriate software installed. You can't really do graphic design work properly on a smartphone or tablet. Adobe CC software is recommended for these courses, but alternatives are available. Software will be reviewed in greater detail in the first week of the course.
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