This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
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UI / UX Design 专项课程加州艺术学院课程信息
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完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为12 小时
英语（English）
字幕：英语（English）
您将获得的技能
Adobe IllustratorAdobe IndesignTreejack
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为12 小时
英语（English）
字幕：英语（English）
提供方
加州艺术学院
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
教学大纲 - 您将从这门课程中学到什么
完成时间为 22 分钟
Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
完成时间为 22 分钟
1 个视频 （总计 3 分钟）, 9 个阅读材料
1 个视频
9 个阅读材料
About this course2分钟
About the assignments3分钟
Required tools2分钟
Instructor Presence and Staff Support 1分钟
Forum Guidelines2分钟
Requesting Peer Reviews2分钟
Academic Integrity2分钟
Extended free trial offer from Optimal Workshop2分钟
About CalArts and the Program in Graphic Design3分钟
完成时间为 2 小时
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
完成时间为 2 小时
9 个视频 （总计 39 分钟）, 5 个阅读材料, 2 个测验
9 个视频
Defining the term "user experience"4分钟
User-centric design3分钟
What could possibly go wrong?4分钟
The UX Phases (part 1)4分钟
The UX Phases (part 2)3分钟
Waterfall vs. Agile4分钟
Web vs. App7分钟
Project Ideas: Alyson and Bradley5分钟
5 个阅读材料
Job Titles in the Web Industry7分钟
About Web vs. App optional quiz1分钟
Project Brief5分钟
Try it yourself: Research existing restaurants15分钟
A Final Thought for the Week1分钟
1 个练习
Web vs. App30分钟
完成时间为 3 小时
Asking Good Questions: Determining Strategy
This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
完成时间为 3 小时
8 个视频 （总计 90 分钟）, 5 个阅读材料, 1 个测验
8 个视频
User Research2分钟
Inspiration4分钟
Analytics5分钟
User Needs and Client Needs7分钟
Target Audience7分钟
Strategy: Alyson and Bradley16分钟
Interview with Craig Cooke: Determining success45分钟
5 个阅读材料
Inspirational Websites20分钟
Try it yourself: User research methods15分钟
Example User and Client Needs: Pasadena Conservatory2分钟
User Personas10分钟
A Final Thought for the Week1分钟
完成时间为 3 小时
What is in and What is Out: Outlining Scope
完成时间为 3 小时
6 个视频 （总计 65 分钟）, 2 个阅读材料, 1 个测验
6 个视频
Introduction to Outline of Scope3分钟
Content and Functionality8分钟
Outline of Scope Example4分钟
Scope: Alyson and Bradley16分钟
Interview with Melissa Kuo30分钟
2 个阅读材料
Try it yourself: Sorting content and functionality requirements10分钟
A Final Thought for the Week1分钟
完成时间为 3 小时
Getting your Ducks in a Row: The Sitemap
Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
完成时间为 3 小时
10 个视频 （总计 43 分钟）, 5 个阅读材料, 1 个测验
10 个视频
Introduction to Sitemaps2分钟
Information Architecture1分钟
Sitemap Concerns8分钟
Sitemapping: an annotated process5分钟
Sitemap Elements3分钟
Sitemap Example2分钟
Treejack Introduction3分钟
Treejack Analysis5分钟
Sitemap: Alyson and Bradley10分钟
5 个阅读材料
My Stuff or Your Stuff?5分钟
Try it Yourself: Test your sitemap using Treejack30分钟
Other UX tools from Optimal Workshop5分钟
Next Steps2分钟
A Final Thought for the Week1分钟
审阅
来自WEB DESIGN: STRATEGY AND INFORMATION ARCHITECTURE的热门评论
由 OP 提供Jun 23, 2020
I absolutely love this course. I already knew most stuff or had basic understanding, but lectures helped me to organize all my knowledge and forced me (in good way) to change the ways I do things.
由 SS 提供Jul 27, 2019
This course is extremely beneficial who wish to understand as to how web designing happens and works. I helps build strategy as it show show to build your ideas when you are actually working.
由 PT 提供Sep 24, 2020
Great content, I think most of the concept was taught in my highschool Information Technology subject, however, this is a good reinforcement. The peer reviewing process needs to be improved.
由 SW 提供Apr 17, 2019
This course was fantastic! Content clear and the best part was seeing the instructor with actual students discussing actual projects. I would highly recommend this course. Thanks!
关于 UI / UX Design 专项课程
The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
What tools or software will I need to complete this course?
Since this is a graphic design course, to complete the assignments you will need access to a desktop or laptop computer with the appropriate software installed. You can't really do graphic design work properly on a smartphone or tablet. Adobe CC software is recommended for these courses, but alternatives are available. Software will be reviewed in greater detail in the first week of the course.
还有其他问题吗？请访问 学生帮助中心。
