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学生对 宾夕法尼亚大学 提供的 AI Applications in Marketing and Finance 的评价和反馈

38 个评分


In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....



1 - AI Applications in Marketing and Finance 的 15 个评论(共 15 个)

创建者 Abir G

May 7, 2022

One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.

创建者 Ifeoluwa E

Oct 13, 2021

The lecture for week3 wasn't great. Other's were awesome and information well passed

创建者 Ross B

Oct 26, 2021

I´m giving the lower rating overall for the specialization. I completed all the required material (including peer reviews) but was still not awarded the certifcates. I placed a lot of time and effort and this is very unfair.


Jul 11, 2022

i am a ml and data science student who wanted to learn about its application in business so i easily understnad the conceots of it but this course is so great it can teach language of ai to complete beginner

创建者 Rolando R

Aug 8, 2022

Great content and materials are easy to follow. The interviews with executives specialized in the matter enrich the content as well. Thanks so much!

创建者 Juan M F

May 16, 2022

AI procedures and techniques seem to be so trivial and easily applied according to these brand new approaching.

创建者 prahlad p

Jan 28, 2022

Very basic course no maths or programming

创建者 Gokul P

Oct 5, 2021

A really good course. Was an amazing one


Feb 24, 2022

Good knowledge & examples about AI & ML

创建者 Andrii G

Mar 9, 2022

Interesting course! Play Hard, Go Pro!

创建者 龚超

May 19, 2022


创建者 Ajita S

Jan 22, 2022

Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!

创建者 Dominica P

Jun 10, 2022

Great course that built upon the previous course in the specialization. I enjoyed that there was no peer review for this course, but week 3 was a bit dense for those not familiar with the credit risk sector.

创建者 William S

Jul 19, 2022

finance and fraud applications were most interesting

创建者 Ashutosh B

Apr 24, 2022

M​ore applications use cases in detail