课程信息
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第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为13 小时

建议:4 weeks of study, 4-5 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Customer AnalyticsStrategic ManagementData AnalysisBusiness Analytics

第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为13 小时

建议:4 weeks of study, 4-5 hours/week...

英语(English)

字幕:英语(English)

学习Course的学生是

  • Risk Managers
  • Business Analysts
  • Accountants
  • Business Developers
  • Financial Analysts

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Module 1: Capstone Project Topic - The Problem of Adblocking

6 个阅读材料
6 个阅读材料
Start Here! Project Description: Business Analytics Capstone10分钟
GYF Company Profile10分钟
The Importance of Mobile Advertising10分钟
Further Exploration into Online Advertising Response Models10分钟
How Internet Ads Work10分钟
Project Template10分钟
完成时间为 4 小时

Module 2: Defining the Problem

8 个视频 (总计 53 分钟), 5 个阅读材料, 1 个测验
8 个视频
Descriptive Data Collection (Customer Analytics)6分钟
Passive Data Collection (Customer Analytics)4分钟
Beyond Period 2 (Customer Analytics)10分钟
Causality 1 (People Analytics)5分钟
Causality 2 (People Analytics)6分钟
Reverse Causality (People Analytics)4分钟
Causal Data Collection and Summary (Customer Analytics)8分钟
5 个阅读材料
Definition of the Adblocking Problem10分钟
Whiting Out the Ads, but at What Cost?10分钟
Apple's Support of Adblocking10分钟
Why Adblockers Are Spurring a New Technology Arms Race10分钟
Application Exercise 1 – Recommending Customer Analytics Research Methods to Explore Your Problem10分钟
2
完成时间为 4 小时

Module 3: Your Strategy

7 个视频 (总计 56 分钟), 3 个阅读材料, 1 个测验
7 个视频
Finding Persistence: Regression to the Mean (People Analytics)11分钟
Extrapolating from Small Samples (People Analytics)5分钟
The Wisdom of Crowds: Signal Independence (People Analytics)5分钟
Process vs. Outcome (People Analytics)7分钟
Hiring 1 (People Analytics)8分钟
Hiring 2 (People Analytics)9分钟
3 个阅读材料
Does Your Strategy Need a Strategy?10分钟
How Advertisers Can Beat Adblockers10分钟
Application Exercise 2 - Using People Analytics Methods to Hire a Leader to Implement Your Strategy10分钟
3
完成时间为 6 小时

Module 4: Effects of Your Strategy/Measuring these Effects

8 个视频 (总计 182 分钟), 4 个阅读材料, 1 个测验
8 个视频
How to Build an Optimization Model (Operations Analytics)16分钟
Optimizing with Solver (Operations Analytics)31分钟
Simulating Uncertain Outcomes in Excel (Operations Analytics)24分钟
Decision Trees (Operations Analytics)26分钟
Linking Non-financial Metrics to Financial Performance: Overview (Accounting Analytics)14分钟
Steps to Linking Non-financial Metrics to Financial Performance (Accounting Analytics)16分钟
Incorporating Analysis Results in Financial Models (Accounting Analytics)14分钟
4 个阅读材料
Resources for Thinking About Effects and Outcomes10分钟
Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy10分钟
Application Exercise 3 Spreadsheet10分钟
Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy10分钟
4
完成时间为 3 小时

Module 5: Final Project Submission

3 个视频 (总计 38 分钟), 1 个测验
3 个视频
Radically New Data Sets in Marketing (Customer Analytics)7分钟
Analytics Applied: Kohl's, Netflix, AmEx and more (Customer Analytics)18分钟
4.5
98 个审阅Chevron Right

27%

完成这些课程后已开始新的职业生涯

29%

通过此课程获得实实在在的工作福利

19%

加薪或升职

来自商业分析毕业项目的热门评论

创建者 WWOct 30th 2019

It's the excellent for Business Analytics, this like a test all of knowledge that we have learned for Business Analytics Specialization course and can be sure that we can be put in real.

创建者 CJJan 26th 2017

I took this together with 4 other modules in the Business Analytics Specialisation. I like the case study in which I am able to apply what I learn to real world issues.

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The Wharton School

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 商业分析 专项课程

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
商业分析

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