课程信息
4.7
2,404 个评分
806 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
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完成时间(小时)

完成时间大约为6 小时

建议:7 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Social NetworkViral MarketingMarketingMarketing Strategy
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为6 小时

建议:7 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

What Makes Ideas Sticky?

In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You'll explore the science behind why some things become popular while others fail. You'll also discover the key principles, or six SUCCESs” factors that make messages stick. Finally, you'll learn how to make any idea more memorable, whether it’s a pitch to your boss or a lesson you want students to remember....
Reading
8 个视频 (总计 39 分钟), 1 个测验
Video8 个视频
Contagious: How Things Catch On6分钟
Making Messages Stick3分钟
Simple4分钟
Unexpected6分钟
Concrete5分钟
Credible5分钟
Emotional Stories6分钟
Quiz1 个练习
Attributes of Stickiness Quiz20分钟
2
完成时间(小时)
完成时间为 1 小时

How Social Influence Shapes Behavior

In this module, you'll examine how social influence shapes everything people do: from the products we buy and candidates we vote for to the food we like and careers we pursue. You’ll learn how people use others to help them make choices and how companies leverage this power to shape the products and services we use. You'll discover when people are more likely to conform or do the same thing as others, and when they are more likely to diverge or do something different. At the end of this module, you'll understand how to avoid being influenced by others and how to use influence to make yourself more successful....
Reading
5 个视频 (总计 31 分钟), 1 个测验
Video5 个视频
Normative Influence5分钟
Using Social Influence to Increase Success8分钟
When Social Influence is Anti-Social5分钟
Conformity or Divergence?3分钟
Quiz1 个练习
Theories and Practice of Social Persuasion Quiz20分钟
3
完成时间(小时)
完成时间为 1 小时

The Power of Word of Mouth

This module will teach you about the power of word of mouth. You’ll learn why word of mouth, or person to person communication, is 10 times as effective as traditional advertising. Further, you’ll discover why some products or ideas get talked about more than others. Why some online content goes viral or some things get more buzz. You’ll learn the six key STEPPS that drive people to share, and how by understanding those drivers, you can make anything more contagious....
Reading
8 个视频 (总计 53 分钟), 1 个测验
Video8 个视频
Why Word of Mouth Matters6分钟
Social Currency8分钟
Triggers6分钟
Emotion8分钟
Public4分钟
Practical Value4分钟
Stories9分钟
Quiz1 个练习
Strategies for Effective Referrals Quiz20分钟
4
完成时间(小时)
完成时间为 1 小时

Social Networks

In this module, you'll learn what social networks are, and how they shape the spread of information and influence. How the patterns of social ties between people determine what we do, and what catches on. How people we’ve never even met can influence our tastes and preferences. You’ll learn about how strong and weak ties help get people jobs, and whether to concentrate or spread out marketing resources when launching a new product. By the end of this module, you'll not only be able to analyze the success of popular products, ideas, and services, but also apply these insights to make your own stuff more likely to catch on....
Reading
6 个视频 (总计 23 分钟), 1 个测验
Video6 个视频
What are Social Networks?6分钟
How Networks Shape the Spread of Information5分钟
Sprinkler vs. Waterfall Strategies3分钟
Social Ties and Active Sharing5分钟
Course Conclusion分钟
Quiz1 个练习
Understanding Social Networking Behavior Quiz20分钟

讲师

Avatar

Jonah Berger

Associate Professor of Marketing
The Wharton School

关于 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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