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学生对 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.7
2,776 个评分
919 个审阅

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1 - Viral Marketing and How to Craft Contagious Content 的 25 个评论(共 899 个)

创建者 Madison R

Dec 13, 2017

I really wanted to love this course. The video content offers a few tiny pearls of wisdom, but I gather that you could just read the book called Contagion and get exactly the same content without spending $100. Apprehensive about other Coursera offerings now.

创建者 Tania Y K R V

Apr 09, 2019

Siendo alguien muy práctica, considero este curso muy completo, con los conceptos necesarios y el análisis concentrado de cómo funciona el contenido viral, para la posterior creación propia del mismo. Aplicando cada uno de los conocimientos aquí aprendidos y complementándolos con un poco de creatividad y estudio previo del mercado al que pretendamos dirigirnos, podremos comenzar a trascender con nuestros servicios y productos de forma que la gente se contagie positivamente y nos ayude a difundir nuestro mensaje orgánicamente. Se los recomiendo. ¡Muchas gracias Coursera!

创建者 Sandeep D

Mar 04, 2019

The course provides very useful insights and tips, and is very relevant for marketers who wish to better reach out to their prospective customers. It would be great if there were some practical hands on exercises that cements the concepts taught in this course.

创建者 vipin p

May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

创建者 Taieb D

Feb 08, 2019

Very good and very well thought of course. Great lectures, thorough explanation with great intriguing examples. I wished however to go more deeper into this and maybe have been shown how to apply this practically in business.

创建者 Sng L S

Dec 15, 2018

Easy to digest and immediately applicable.

创建者 HRHWDK

Nov 29, 2018

interesting~

创建者 Alejandro R F

Dec 15, 2018

Very good content. Useful.

创建者 Dunja

Dec 03, 2018

Interesting and useful.

创建者 Evgeniya

Jan 11, 2019

Thx for this course

创建者 Koyaana R

Jan 12, 2019

I recently started a new position in my company and this course really helped me figure out how to take our content creation to the next level.

创建者 Jennifer A

Dec 31, 2018

Straightforward introduction to Viral Marketing.

创建者 Jamel S

Dec 31, 2018

Awesome course. Excellent content and teaching methods were easy to understand and learn.

创建者 Burnell N

Jan 22, 2019

very informative

创建者 Mayur H

Feb 18, 2019

best course

创建者 Amy P

Feb 21, 2019

Great info that inspires new ideas for marketing content. Very interesting and enjoyable!

创建者 Paramjit S

Feb 23, 2019

Great...

创建者 Evan B

Feb 23, 2019

Great course that give you a structured approach to achieving virality.

创建者 Leah Q

Mar 20, 2019

Pragmatic, easy to follow lectures. These frameworks will help us be smarter in our marketing efforts and investments.

创建者 Hadi G

Mar 23, 2019

Best course I have ever taken, most useful one, automatically shapes the way you think and you start understanding in return how everything in society works. This is a weapon, way more powerful than it seems. Looking forward to taking more courses from instructor Berger if any get posted on Coursera.

创建者 Prayash K M

Mar 25, 2019

The way the content has been described is quite good. Amazing content with amazing professor. Furthermore, relevant examples have been provided from time to time so that the concept is crystal clear among the students.

创建者 Aneta K R d S

Mar 26, 2019

Very interesting, presented in a clear and interesting way.

创建者 Felicia C B

Feb 08, 2019

Interesting, engaging, completed in 2 days.

创建者 Jordan W

Feb 07, 2019

This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.