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Viral Marketing and How to Craft Contagious Content, University of Pennsylvania

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806 个审阅

课程信息

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....
筛选依据:

786 个审阅

创建者 Andre Rizza

Dec 07, 2018

Great course

创建者 Lindsey Heron

Dec 06, 2018

Awesome except that I can't finish the quiz without paying for the course.

创建者 Dunja

Dec 03, 2018

Interesting and useful.

创建者 HRHWDK

Nov 29, 2018

interesting~

创建者 Rajvi Sheth

Nov 18, 2018

It's really very innovative idea of sharing a thing like that....the idea of crafting a contagious content is just eye catching and interesting...and is really very helpful...and I enjoyed learning the science and psychology behind the popularity of a product!

创建者 Nicole Hylton-Sharma

Nov 13, 2018

Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.

创建者 Philip Foster

Nov 08, 2018

Excellent material

创建者 Садыков Чингиз Загирович

Nov 07, 2018

Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.

创建者 Scott Sperber

Nov 04, 2018

Very interesting content and easy to understand and apply.

创建者 Alberto Olias Ibor

Nov 04, 2018

Great crash course on making content viral. It gives you the science behind viral content and provides great tips on how to make contagious content and act on networks.

It provides as well a great easy-to-understand psychological basis for all the phenomenae around us concoerning viral content.

Recommended!! (this would be word-to-mouth, one of the techniques suggested by Prof. Berger :) )