Aug 22, 2018
This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3
Dec 21, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
创建者 Rom S•
Aug 04, 2016
Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!
创建者 Madison R•
Dec 13, 2017
I really wanted to love this course. The video content offers a few tiny pearls of wisdom, but I gather that you could just read the book called Contagion and get exactly the same content without spending $100. Apprehensive about other Coursera offerings now.
创建者 vipin p•
May 02, 2018
Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.
创建者 Tania Y K R V•
Apr 09, 2019
Siendo alguien muy práctica, considero este curso muy completo, con los conceptos necesarios y el análisis concentrado de cómo funciona el contenido viral, para la posterior creación propia del mismo. Aplicando cada uno de los conocimientos aquí aprendidos y complementándolos con un poco de creatividad y estudio previo del mercado al que pretendamos dirigirnos, podremos comenzar a trascender con nuestros servicios y productos de forma que la gente se contagie positivamente y nos ayude a difundir nuestro mensaje orgánicamente. Se los recomiendo. ¡Muchas gracias Coursera!
创建者 Sandeep D•
Mar 04, 2019
The course provides very useful insights and tips, and is very relevant for marketers who wish to better reach out to their prospective customers. It would be great if there were some practical hands on exercises that cements the concepts taught in this course.
创建者 Taieb D•
Feb 08, 2019
Very good and very well thought of course. Great lectures, thorough explanation with great intriguing examples. I wished however to go more deeper into this and maybe have been shown how to apply this practically in business.
创建者 Nachuan S•
May 05, 2017
Really useful. Science behind marketing. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic. Need more course on this topic.
创建者 Koyaana R•
Jan 12, 2019
I recently started a new position in my company and this course really helped me figure out how to take our content creation to the next level.
创建者 Gabriella S•
Feb 11, 2019
Such a fun and interesting learning experience! Thankful for the privilege to learn from Mr. Berger!
创建者 Amy P•
Feb 21, 2019
Great info that inspires new ideas for marketing content. Very interesting and enjoyable!
创建者 Jamel S•
Dec 31, 2018
Awesome course. Excellent content and teaching methods were easy to understand and learn.
创建者 Evan B•
Feb 23, 2019
Great course that give you a structured approach to achieving virality.
创建者 Stefan B•
Feb 11, 2019
Good information and great videos from mr. Berger!
创建者 Sng L S•
Dec 15, 2018
Easy to digest and immediately applicable.
创建者 Alejandro R F•
Dec 15, 2018
Very good content. Useful.
创建者 Ronelle L•
Feb 12, 2019
Good place to start.
Jan 11, 2019
Thx for this course
创建者 Paramjit S•
Feb 23, 2019
创建者 Tirupatibala V•
Jan 26, 2020
I loved the course for its micro approach to understanding public and personal behavior. It introduced me to the different facets of behavioral psychology of consumers and the underlying phenomenon behind the macro interactions and responses to certain ideas. I loved the fact that it was quick in its duration and length, I'd have loved doing an assignment as at least one of the assessments though. Thank you Coursera, Thank you Jonah and UPenn for designing this course. Looking forward to learning more here.
创建者 Claire B•
Jan 31, 2016
This is interesting, (especially learning how things often work in a counter-intuitive manner) informative and well-presented, but I wouldn't call it a course. It is much more like a seminar, albeit a good one, akin to a few TED talks broken up into bite-sized pieces with four quizzes, each after about 30 minutes of material divided into several segments. It can be completed in two hours. There is a lack of student discussion, which for me, is one of the most enjoyable and useful aspects of MOOCs. I wish Coursera would make it clear when a course is on-demand, as was done previously. I understand Coursera is seeking to find ways to monetize their product, and perhaps it is worthwhile for some to spend $95 for a certificate from Wharton, employing the prestige of the institution for use as a diploma mill. I have taken other MOOCs that demand 6-12 weeks of serious effort with the cost of the certificate at half your cost. A bit off-topic: The professor mentioned deciding to wear a jacket in order to be taken seriously due to his youthful appearance. I understand the problem, as I was once mistaken for a high school intern when I was a 27-year-old college graduate, and I was probably carded until almost 40, which is ego-boosting for a female, except when hearing, "must have been some party," when I had been up with sick kids all night . Unless it is especially fashionable in that neck of the woods, I would suggest losing the funky, bad perm; it was the first thing I noticed. With that excellent, strong, masculine bone structure, there are many classic and modern styles that would be far more flattering.
创建者 Jelena P•
Oct 01, 2016
The course provides you with some basic information about the viral marketing and how to craft contagious content. It is more like an introduction or an introductory class. Professor Berger's way of teaching is very professional and he supports the marketing theories with lots of interesting examples you can easily relate to. However, this course lacks more exercises and more lectures for the students. There are only 4 quizzes to test your knowledge. This is my second course here on coursera.com and I can't help comparing this one to the one I took 3 moths ago: A Life of Happiness and Fulfillment. That course cost me only 45$ and gave me so much more, compared to this one which costs 95$ and gives very little. I will presume that Professor Berger is new here on coursera.com and that the course creators wanted to use his name and reputation to attract more students, but for us who opt for the certificate (to possibly increase the job prospects) it is quite disappointing.
创建者 Alina N•
Nov 02, 2017
It has been an amazing journey into Viral Marketing course, i will be missing lectures so much, thank you Professor Berger for giving me a chance to go through this course.
great and concrete examples of marketing successfully made actions from well-known world companies,
SUCCESs rule is 100% to use,
consistent information full of science facts,
marketing bases and rules how to gain more influence on market within the power of social network
all this very well explained and very useful in terms of providing more success to business, ideas or whatever you're interested to promote.
i highly recommend to go through this Course and get all the marketing tricks into your business/work experience
创建者 Neo A•
May 07, 2019
Non-pretentious, simple, interesting, and has that professor charisma that make classes enjoyable. Many professors teach incredibly interesting content but deliver that content by reciting powerpoints, dull, and no emotion or energy while speaking. Prof Berger's classes are just right. Not too short, not too long, not speaking too loudly, but by finding that right balance.
A lot of Coursera courses seem interesting and their content is interesting but the way professor teaches just seems miserable and like a waste of time. Glad to see that's not the case here.
创建者 Arnav V•
Dec 25, 2015
Awesome course , completed the course in one day.
The delivery of the lectures of Mr. Jonah Berger is really nice & he has compressed so much material in almost 2 hours of video with relevant real world examples.
Although,I feel the level of quizzes could be a lot higher & questions could be asked from a real world example given in a paragraph or video.
That, being said I would highly recommend this course especially if you are planning to start your own business or want to grow your current business or in general if you are interested in Business & Management.
创建者 Ponprom R•
May 07, 2017
I took this course when I was launching a new internal product. I've always been an individual contributor. So, having to convince and make the new product CATCH ON is totally outside my comfort zone. Prof Jonah Berger has laid out key frameworks and vivid examples in his lectures. The lessons stick on my memory and spur new ideas for my project. I've started applying the principles introduced in this course to my project and the participation rate improved significantly in 2 weeks! Thank you again for your hard work in this marvelous field.