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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,113 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

LC

Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

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726 - 750 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Max L

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Oct 10, 2016

The course is great, very informative and easy to remember.

I like the book as well.

By Deborah L

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Jan 2, 2022

Easy to understand course, great videos with a mix of helpful graphics and slides.

By D K C S D

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Sep 27, 2020

If you looking for a Viral Marketing Knowledge ... Yes you are in the right place.

By Percy L W

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Aug 21, 2020

I really enjoyed the course and found it very informative as well as entertaining.

By Crissa M S

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Jul 3, 2020

It's short but is very concise! Worth taking, great examples, and great professor!

By Lia M

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Mar 22, 2020

Thank you very much for giving me this opportunity.

Best regards

Lia Martirosyan

By Aleise A S P

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Jan 24, 2020

Memorable, engaging, and easy to apply in daily life. Thanks for a quality course!

By Ihab H

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Sep 12, 2017

Very practical, realistic course which revealed the scientific part of viral world

By Jess A

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Jul 11, 2017

It really tought me how to get my product and content viral, how, to whom and why.

By Jasmin S V

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Apr 17, 2017

Very informative. Nice examples and absolutely gripping! Very well done. Thank you

By Wafaa G

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Aug 28, 2023

Thank you for that amazing course. it gonna be very helpful in my career journey.

By ANISH G

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Aug 28, 2021

Last module coiuld haven been prepared with more examples. Rest all were good :)

By Viren S

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Jan 22, 2018

Brilliant course content with superb faculty. Thank you coursera for the learning

By Sucharita G

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Jul 1, 2017

Knowledge acquired can be applied to a variety of disciplines. Extremely helpful.

By Reinaldo L d O e C

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Dec 6, 2015

One word about this course: fantastic! Very useful, very practical. A five stars!

By Yash B

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Dec 7, 2020

Great course, lots to learn, Thanks for the experience, I wish it lasted longer.

By Sara D

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Aug 27, 2020

I keep coming back to learn again secrets and gain inspiration from this course!

By Jeff B

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Mar 13, 2019

Great content, presentation, examples, and instruction on practical application.

By Grade D (

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Mar 28, 2018

awesome course! learn the process of making probable viral or contagious content

By Demetra F

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Sep 16, 2017

Interesting and very easy to follow. A great introduction to creative targeting.

By Mukhiddin T

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Aug 21, 2017

Truly inspiring and motivational course for those who are majoring in Marketing.

By Kamal P

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May 2, 2017

Awesome course, I could have completed it in 2-3 days coz it was so interesting.

By Nikhil C

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Apr 25, 2020

The best course.Perfectly curated for the people interested in viral marketing.

By Abhimanyu

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Apr 25, 2020

Great course, learned a lot about influencing other and get our idea out there!