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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,122 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

LC

Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

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776 - 800 of 1,643 Reviews for Viral Marketing and How to Craft Contagious Content

By riya k

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Apr 25, 2017

its a great course, highly researched examples included,was really helpful

By hamza m

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Jan 13, 2017

Awesome course. Help to understand basic changes that effects us globally.

By Dmytro D

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Apr 4, 2022

Very good course. Lots of interesting information. Thank you very much!!!

By Carolina N

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Apr 22, 2020

I enjoyed the course. The professor was really clear in his explanations.

By Tito G O

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Nov 16, 2017

great material ! good explanation, clarifying points, congratulations!!

By Farah S

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Apr 18, 2017

I liked the simple but yet informative way of how the course is delivered

By Tabitha R

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Jan 21, 2016

Good course, loved the way he taught, didnt have urge to skip anything :)

By Stanley B

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Mar 15, 2021

Well worth the time. Professor Jonah Berger truly gets his point across!

By Akash K

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Apr 14, 2020

This course gives a better insight into outstanding marketing campaigns.

By Alicia R

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Jan 2, 2020

Great & very interesting Course. i had a lot of fun while completing it.

By Quentin V

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Sep 6, 2017

Great Course!

A Synthesis Week by Week in PDF could be a plus!

Thx a lot!

By Suryasree R

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May 18, 2017

Loved it. Well explained, good examples. The course was well structured.

By Elena R

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Mar 19, 2016

this course is really interesting and useful. I study it without breaks)

By Mohit R S

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May 18, 2020

This is a very interesting course with lots of relevant examples in it.

By BAILA M

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Jun 13, 2019

Amazing, clear concise discussion on how to make advertising effective.

By Jorge C

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Sep 24, 2017

Becoming a Viral Expert: Your Life Depends of This Marvellous Course!!!

By Riana B

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Sep 17, 2017

I loved this course! I learned so much useful information. Thank you!

By Samandra V

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Mar 25, 2020

This class is mind blowing! I enjoyed every second of his teachings!!!

By DICKY S

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Apr 27, 2019

Do you want to learn all about viral? This is one of the best material

By Judith C M

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Mar 10, 2018

information was very comfortable to digest. I understood what I learnt

By Aparna S

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Mar 8, 2018

I just wish that I could get feedback on what I tried from the author.

By Alexander I Z

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Jul 26, 2017

THANK YOU I would not like I would LOVE to get more Study of the some.

By Neha J

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Apr 29, 2017

This was the first COURSERA course I took and I found it very helpful.

By Jennifer E

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Feb 18, 2017

A great course! I went through it twice and I'll probably do it again.