课程信息
4.6
60 ratings
21 reviews
Crowdfunding, the practice of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal. Why do some succeed, while others fail? This course will reveal the science behind successful crowdfunding, drawing on data from hundreds of thousands of campaigns. You’ll learn different types of crowdfunding approaches, and receive detailed advice on what to do (and what not to do) when crowdfunding. You’ll also have the unique opportunity to go behind-the-scenes with key players in the field with exclusive interviews from the founder of Indiegogo to successful campaign creators, to get the information you need to set your crowdfunding initiative up for success....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
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可灵活调整截止日期

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Clock

建议:5 hours/week

完成时间大约为5 小时
Comment Dots

English

字幕:English

您将获得的技能

CrowdfundingPlanningCost–Benefit AnalysisAdvertising Campaign
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:5 hours/week

完成时间大约为5 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 1 小时

Module 1

This module was designed to give you a deep understanding of what crowdfunding is and what it does. You’ll learn the definition of crowdfunding, compare the two most prevalent types—equity and reward-based—and understand how crowdfunding is different from other approaches to raising capital. You’ll explore critical components of crowdfunding, and discover the importance of community and social networks in a successful crowdfunding campaign. By the end of this module, you’ll gain a better understanding of how crowdfunding works, and use your power of social connections to ensure success for your campaign....
Reading
3 个视频(共 32 分钟), 1 个阅读材料, 1 个测验
Video3 个视频
The Importance of the "Crowd" in Crowdfunding8分钟
Interview with Slava Rubin14分钟
Reading1 个阅读材料
Module 1 Lecture Slides10分钟
Quiz1 个练习
Module 1 Quiz20分钟

2

章节
Clock
完成时间为 1 小时

Module 2

In this module, you’ll explore how to prepare for a successful campaign, including how much time you should expect to spend and how much money you should seek to raise. By looking at the different types of rewards and reward levels, you’ll be able to weigh the benefits and costs of reward types for your campaign, and find the right balance that will work for your budget. Then you’ll learn about both successful strategies and common pitfalls in preparing for your crowdfunding campaign, such as the use of helpers or consultants. By the end of this module, you’ll have built effective strategies for preparing and budgeting your crowdfunding campaign, and be able to tackle any issue that your campaign might face in achieving its goal....
Reading
4 个视频(共 39 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Interview with Christian Strevy7分钟
What Sort of Preparation Should You Do?8分钟
Interview with Stephanie Pereira16分钟
Reading1 个阅读材料
Module 2 Lecture Slides10分钟
Quiz1 个练习
Module 2 Quiz20分钟

3

章节
Clock
完成时间为 1 小时

Module 3

This module was designed to help you develop and manage a live crowdfunding effort, from pitching your idea to ensuring long-term success. By discussing examples of both high-quality and low-quality pitches, you’ll learn what makes messages memorable and be able to craft an effective pitch for your campaign. You’ll assess the differing benefits of showing prototypes and teaser trailers, and explore some of the biggest challenges that entrepreneurs have faced when delivering their projects and how to avoid them. By the end of this module, you’ll be able to employ a toolbox of approaches to craft a convincing pitch, and be prepared with the best solution to any situation....
Reading
4 个视频(共 39 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Interview with Justin Kazmark12分钟
Dealing with Backers and Delivering Results9分钟
Interview with Sarah Miester8分钟
Reading1 个阅读材料
Module 3 Lecture Slides10分钟
Quiz1 个练习
Module 3 Quiz20分钟

4

章节
Clock
完成时间为 1 小时

Module 4

In this module, you’ll examine some of the science behind crowdfunding, including how crowds think, and how fraud and failure is spotted. By looking at examples of studies done on collective thinking and decision-making, you’ll learn about Linus’ Law and how the crowd exerts rational criteria when determining which campaigns are fraudulent or worthy of support. You’ll gain a better understanding of your backers and better leverage their influence to bring success to your own campaign. You’ll explore who is successful in crowdfunding campaigns, and the experience of women to see the value of sharing common ground with your backers. By the end of this module, you’ll have a deeper understanding of the components for success in crowdfunding campaigns, and be able to leverage them to successfully fund your startup or other ventures....
Reading
5 个视频(共 55 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
Who Succeeds at Crowdfunding?9分钟
Interview with Zach Dunham8分钟
Crowdfunding for Startups8分钟
Interview with Antina Lee19分钟
Reading1 个阅读材料
Module 4 Lecture Slides10分钟
Quiz1 个练习
Module 4 Quiz20分钟
4.6
Direction Signs

67%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

33%

加薪或升职

热门审阅

创建者 AHDec 9th 2017

Great course to get the nuts and bolts of crowd funding, info about leading crowdfunding platforms, how to avoid pitfalls during the campaigns.

创建者 RMFeb 20th 2018

The course was valuable as it gave an idea of the nature of crowdfunding that just looking at a cf page could not.

讲师

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

关于 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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