Crowdfunding, the practice of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal. Why do some succeed, while others fail? This course will reveal the science behind successful crowdfunding, drawing on data from hundreds of thousands of campaigns. You’ll learn different types of crowdfunding approaches, and receive detailed advice on what to do (and what not to do) when crowdfunding. You’ll also have the unique opportunity to go behind-the-scenes with key players in the field with exclusive interviews from the founder of Indiegogo to successful campaign creators, to get the information you need to set your crowdfunding initiative up for success.
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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Very helpful, with many pointers. Just that the transcript needs to be reviewed and updated - too many mistakes.\n\nAlso, one too many interviews; can be cut down completely or atleat shortened.
Professor Mollick was extremely engaging, there was an outstanding amount of content, and I really liked the fact that he interviewed people who work for the top companies involved in crowdfunding!
Excellent course. It covered relevant and vital crowdfunding topics. The interviews from successful business owners provided insight and value. I welcome a more advance course in the future.
Comprehensive, objective, well-researched, well-organized and clearly presented; effective integration of interviews that presented various facets of crowdfunding. Super helpful!