Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
创建者 Martín B•
Aug 2, 2021
Excellent material and professors. But I felt that at some point there is no link between the classes. And also in some exams were questions that were not in video classes, they were in the slides only.
创建者 Samuel G•
Mar 30, 2018
It's absolutely relevant to the real world problems and situations. The lecturer delivered the materials, which are also arranged properly, perfectly in terms of timing and conciseness. Very up-to-date.
创建者 Juan D B•
Mar 23, 2021
Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business
创建者 Andressa G•
Sep 15, 2019
The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.
创建者 TEJAS N J•
Aug 18, 2019
This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.
创建者 Prateek K•
Feb 6, 2019
Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.
创建者 Saurabh S - J•
Oct 16, 2017
This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.
创建者 Justin S•
Dec 4, 2016
Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.
创建者 Bhaskar M•
Mar 11, 2016
Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).
Feb 12, 2016
A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.
创建者 Emmanuel A•
Dec 20, 2019
This course has widened my understanding of customer analytics and the significant role it plays in modern business establishments. Thanks to the UPenn team and Coursera for making this possible.
创建者 Gowtham T•
Mar 2, 2016
The course has been tailored so nicely for deep understanding of Customer Analytics. The instructors' way of conveying the information is excellent and there are no too long videos to get bored.
创建者 Yashvir J•
Apr 2, 2018
I thoroughly enjoyed this course. Lots of relevant learnings taken out and being able to pace myself according to my work schedule and off days worked well for me. Thank you for the opportunity
创建者 Nicole S•
May 27, 2017
This is a really challenging course. This gives a clue of how the best statisticians in the world think. Just don't get lost in the math - focus on the theories and you'll come out all right.
创建者 怡甄 高•
Oct 12, 2016
A great introductory course for customer analytics. Goes into details about marketing research, customer lifetime value etc.
*not for people who are looking for some hard core stat calculation.
创建者 Norshuhada B A H•
Nov 20, 2020
This course gave me great insights into customer analytics. All instructors possess experience and industry knowledge that made it easy for us to understand and relate to business application,
创建者 Chengyue W•
Jan 26, 2020
the course take me to learn some basic but very important knowledget of customer analytics, totally change my mind of customer analytics, it is great lesson and foundation for the future work.
创建者 sourabh k•
Nov 28, 2017
Good Course but can be make more deep in terms of contains and explanation. Sometimes it feels like they are just scraping the surface. With more deep contain they can more value addition tool
创建者 Taya D•
Jul 29, 2017
A good intro to customer analytics. I think some more critical thinking could be applied to the tests rather than simple memorization. But, overall, a well executed course. Thanks everyone!
创建者 John L Z•
Mar 6, 2017
I have learned a lot. I liked the approach of dividing the topics into Descriptive, Predictive and Prescriptive. Also, the discussions on the applications of the course is really quite useful.
创建者 Aashish M•
Apr 28, 2020
The course was very insightful and the assignments were challenging which needed deep understanding of the basics taught by the awesome professors in a simple yet creative language. Thank you
创建者 Suresh K K•
Dec 26, 2017
All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.
创建者 Thomas L•
Feb 2, 2017
Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.
创建者 Moses J O•
Jun 2, 2019
This course provides a more real and practical understanding of customer behaviour and the reasons behinds the choices they make. I am excited about this course, and I feel greatly enriched.
创建者 Humberto B•
Aug 10, 2017
Erick Bradlow is an excellent instructor as also Peter Fader.
If you are willing to learn from the people that are day to day on Industry's innovation field then you should take this course.