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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1126 - 1150 of 2,496 Reviews for Customer Analytics

By Srikar R

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Jul 4, 2019

very challenging and intellectual content

By Sasidhar N

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Jul 14, 2018

Best course with great leaning experience

By ALHASSIM B A

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Apr 18, 2018

This course is good for me as a beginner.

By Kartik G A

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Jan 26, 2018

Gives a good overview of analytics.

Thanks

By Rosana S X d O

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May 21, 2017

Interesting course with great professors.

By George C

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Oct 12, 2016

Excellent course. I have learned a lot...

By Rajashree S

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Sep 23, 2016

Nice Course... cleared the fundamentals..

By Aditya V

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Mar 7, 2016

Great Course learn a lot about marketing.

By John J

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Dec 27, 2015

Very good general approach to the subject

By arad s

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Dec 13, 2015

A perfect course with the best professors

By yash s

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Feb 15, 2022

Must do course for a modern day marketer

By Lukman L

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Sep 21, 2020

THIS COURSE IS WELL LOADED, THANKS A LOT

By Miao Z (

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Jun 9, 2020

Great course! need to digest for a while

By Sheryl R

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May 3, 2020

Very interesting and challenging course!

By Lim K B J

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Mar 2, 2020

Excellent course on customer analytics.

By Kwame M

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Aug 10, 2019

It was a nice experience.Thanks so much.

By Donovan C

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Jul 16, 2019

Good introduction to business analytics.

By jena m

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Feb 4, 2019

Week 5 was fab! Really liked Prof Eric !

By Shuai Z

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Jul 23, 2017

Great course to start business analysis!

By Jenna L

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Jun 23, 2016

very useful and helpful to me, thank you

By Ash K

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Apr 19, 2016

Great course for business professionals.

By Julien H J

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Jan 13, 2016

Great to start with this course. Thanks!

By Moses O

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Jul 25, 2022

Its is really detailed and informative.

By Yulia P

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Jan 5, 2021

It was very helpful! Totally recommend!

By ranajit m

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Sep 4, 2020

superb course with excellent faculties.