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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,914 个评分
2,382 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

筛选依据:

1376 - 消费者分析 的 1400 个评论(共 2,334 个)

创建者 Barnajit S

Dec 14, 2017

VERY USEFUL.

创建者 sivarama k

Jul 3, 2017

very use ful

创建者 Habib S H i

Dec 3, 2016

Great course

创建者 Nikita P

Jan 26, 2016

cool course!

创建者 Missael J L M

Jan 19, 2016

Good Course!

创建者 Taher R S

Dec 11, 2015

Great course

创建者 Kamlesh R

May 16, 2021

good course

创建者 Hazem A

Aug 19, 2020

Insightful!

创建者 Dibya R S

Mar 21, 2020

nice one !!

创建者 Nikhil S

May 23, 2019

Eye opener.

创建者 Mauricio C

Apr 23, 2018

I loved it!

创建者 Dmitriy

May 5, 2017

motivating!

创建者 Sridevi S

May 19, 2021

I loved it

创建者 sunil n

Sep 29, 2020

no comment

创建者 Rafaela B

Jun 20, 2020

Very good!

创建者 XUEJUN W

May 8, 2020

so helpful

创建者 Rakesh J

Jun 3, 2018

Wonderful!

创建者 Mauricio L R

Jun 29, 2017

Muy bueno.

创建者 Diego R M

Jun 20, 2017

Excelente!

创建者 Nicholas C C

Feb 17, 2017

Thank you!

创建者 ALESSANDRA A D C

Aug 10, 2016

Veru Good.

创建者 Sateesh K R

May 5, 2016

Gr8 course

创建者 Angelo M

Apr 20, 2016

Fantastic!

创建者 Majid A

Feb 22, 2016

Excellent!