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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,920 个评分
2,383 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

筛选依据:

1401 - 消费者分析 的 1425 个评论(共 2,334 个)

创建者 Anshul s

Dec 16, 2015

Excellent!

创建者 Simantak S

May 7, 2022

very good

创建者 zhang w

Nov 1, 2021

wonderful

创建者 MAYANK Y

Jun 27, 2021

excellent

创建者 Jorge A D L F Z

Mar 13, 2021

Excelent.

创建者 Jorge E

Jun 13, 2020

Excelente

创建者 preetam o

May 28, 2020

Excellent

创建者 Hlanganani G

Apr 17, 2020

Very good

创建者 Snehil R

Feb 1, 2020

Excellent

创建者 Olusegun D O

Mar 6, 2019

Fantastic

创建者 Azhar K

Aug 23, 2018

Excellent

创建者 Bình H

Oct 19, 2017

I love it

创建者 Dipak D

Jul 5, 2017

Excellent

创建者 Diego A P G

Mar 13, 2017

Excellent

创建者 sindhura57

Dec 24, 2016

excellent

创建者 CAI B

Dec 18, 2016

very good

创建者 Mohamed A A A

Nov 14, 2016

Thank you

创建者 Ade A

Aug 23, 2016

SPLENDID!

创建者 PRAVEEN D

Feb 8, 2016

Excellent

创建者 esdorn

Jul 11, 2021

Perfect!

创建者 Faizan K

Aug 25, 2020

Good job

创建者 Christine

Mar 9, 2017

Terrific

创建者 Artem A

Apr 14, 2016

Noiiice!

创建者 Arushi M

Apr 14, 2016

very gud

创建者 KAUNG N S

Feb 4, 2016

awesome!