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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,835 个评分
2,364 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

筛选依据:

1451 - 消费者分析 的 1475 个评论(共 2,317 个)

创建者 Sunish G

May 6, 2017

good

创建者 Kuljeet K

Mar 6, 2017

Good

创建者 Rajshree R

Nov 1, 2016

Good

创建者 Rukal V S K

Mar 27, 2016

good

创建者 Mathew B

Nov 15, 2015

good

创建者 Boitumelo S

Aug 13, 2020

wow

创建者 Charu M

Oct 7, 2019

Cou

创建者 chetan s

Aug 29, 2020

OK

创建者 吴小芮

Jul 14, 2020

很棒

创建者 RUOXI L

Apr 15, 2019

gg

创建者 alae

Oct 23, 2021

r

创建者 Crystal C

Dec 9, 2020

创建者 안효선 안

Jul 27, 2020

.

创建者 Rahul R

Jun 9, 2020

.

创建者 DHIRENKUMAR P

Sep 30, 2019

A

创建者 Sergio R F

Jun 6, 2018

i

创建者 Deleted A

Apr 10, 2018

G

创建者 Sri H

Nov 3, 2017

Q

创建者 Laurent H

Jun 23, 2017

V

创建者 Douglas M

Mar 1, 2017

V

创建者 Lynda F

Dec 24, 2016

g

创建者 Sanjay S

Nov 18, 2016

.

创建者 Snehal K

Jun 1, 2016

-

创建者 P K S

Dec 15, 2015

C

创建者 Laurentiu B

Dec 9, 2015

G