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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,351 个评分
2,269 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

筛选依据:

1876 - 消费者分析 的 1900 个评论(共 2,210 个)

创建者 Franklin S

Jul 13, 2016

It's useful for non-marketing student

创建者 Bibek M

Jun 3, 2020

Very insightful and valuable course.

创建者 Bysani R

May 28, 2020

week5 is better than all other weeks

创建者 Khurshid K

Mar 2, 2018

Sometimes the sound was hard to hear

创建者 Sandra K

Feb 15, 2018

THE LAST PRESENTER WAS VERY ENGAGING

创建者 Agus D

Mar 23, 2017

very interesting course, insightful

创建者 Abhijit K

Feb 13, 2017

great insight on customer analytics

创建者 yanqing z

Mar 10, 2016

entry level, good to know knowledge

创建者 Svyatoslava

Apr 17, 2020

Interesting and challenging course

创建者 Rishav A

Nov 19, 2019

very informative and knowledgeable

创建者 Kevin Y

Mar 4, 2019

Great Course, I loved the content.

创建者 Gavin O

Aug 5, 2016

Good starter course on the topic.

创建者 liz a

Nov 11, 2018

it was really good and thorough.

创建者 Krishna P B

Aug 12, 2018

Great introductory level course.

创建者 Vaasanthika R

Jul 11, 2020

the course was very insightful.

创建者 Yinghao C

Mar 17, 2020

Easy to understand, good course

创建者 Munavar A

Feb 9, 2017

Practically applicable concepts

创建者 Karthikeyan M

Oct 23, 2015

Lot of Assignments can be added

创建者 Geo P

Aug 24, 2020

more theoretical as i expected

创建者 Bianca C

Aug 3, 2020

Great course to gain knowledge

创建者 Ole-Christian B

Aug 1, 2019

Helpful and with good insight.

创建者 Gazal A

Oct 15, 2015

Wonderful information Thankyou

创建者 Gabriel A M

Jun 2, 2016

great course, new perspective

创建者 Julian A

Apr 23, 2020

This course is a 100% theory

创建者 Pradyumna M D

Apr 19, 2020

The course is designed well.