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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,850 个评分
2,366 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

筛选依据:

1901 - 消费者分析 的 1925 个评论(共 2,319 个)

创建者 Mahdi J

Dec 1, 2018

It was a good introductory course to begin your journey with .

创建者 Madhu M

May 13, 2018

The course content is very good, but it doesn't go into depth.

创建者 Jason G

May 22, 2017

Great course! Only thing missing was more hands-on exercises.

创建者 Priyanka

Oct 24, 2016

Content was good but I wanted hands on experience with excel.

创建者 Venkatesh G

Apr 2, 2016

Clear lectures. Little theoretical hence needs more attention.

创建者 Sean F

Jul 14, 2020

Gives good baseline knowledge for understanding your customer

创建者 Kartik S

May 28, 2019

Great course for a complete beginner but might be too basic.

创建者 Ahmed H

Aug 16, 2016

Initially its not good but in week 3 it becomes interesting.

创建者 Mathieu C

May 7, 2016

Quality of professors varied, expensive for the paid version

创建者 Luis V C

Mar 12, 2016

Interesting material, just what I was looking for to update.

创建者 Zhaobin G

Mar 4, 2021

Slides do not always match the video content, need updates.

创建者 Ibikunle, O D

Jun 22, 2020

It is a eye opening course and you wouldn't want to miss it

创建者 sri a v

Aug 15, 2021

have doubts if the content is outdated. not enough pracice

创建者 Rahul O

Sep 14, 2019

Good course for a high level understanding of key concepts

创建者 Matt

Sep 22, 2018

Great Course. Learned A lot about Analytics inside and Out

创建者 Rushabh S

Nov 1, 2015

Wonderful Course but lacks in depth material and syllabus.

创建者 Zoraida L

Dec 3, 2015

The message was really good - one module was not so clear

创建者 Epifanio R R M I

Dec 6, 2016

You need a lot of reading to be able to understand it...

创建者 Xiaoqin W

Nov 14, 2015

Too theoretical. I need more problem-oriented materials.

创建者 Sid A C

Jun 10, 2020

to better understanding if there are more case studies.

创建者 Shanu S

Sep 18, 2018

Mathematical models are less, otherwise course is good.

创建者 Zeyu M

Nov 25, 2018

I like the last part of the course (Lecture in Week 5)

创建者 frankzou

Jun 5, 2018

Good course overall, clear intro to customer analytics

创建者 Salvi S

Nov 29, 2020

Really good videos and explained everything very well

创建者 Kristen M S

Oct 26, 2018

Good use of examples to help understand the material!