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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
9,662 个评分
2,144 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

筛选依据:

1951 - 消费者分析 的 1975 个评论(共 2,084 个)

创建者 Pedro H d M H

May 5, 2016

The first week is the only one that is really worthy. The others are too superficial.

创建者 Gagan M

Dec 3, 2015

Exercises were fine, but some more detailed reference material would have been great.

创建者 Ahmed M

Nov 24, 2019

i believe with more recent and new case studies on the tech-companies would be great

创建者 Osman C

Oct 30, 2017

Me gustaría ver más ejercicios numéricos, para poder aplicarlos en nuestros trabaj

创建者 Ebad A

Sep 24, 2019

Overall a good course but I felt that parts of it were too theoretical and long.

创建者 Abhinav A

Nov 9, 2017

Focuses more on what is there in Customer analytics than how is analytics done.

创建者 Erika C

Aug 28, 2020

Good theory, zero practice or info on how to build, run regression or models.

创建者 Ch F

Mar 22, 2020

Good overview course but some information is too topline & already outdated.

创建者 Yuduan L

Oct 28, 2015

The course structure is good. If there is more real cases, it would be good.

创建者 Raoul G

Oct 13, 2015

Very much bird eye view. Not a lot of detail. A lot of obvious statements.

创建者 Nicki R

May 3, 2019

Some parts were heavy in math, but without explanation. Otherwise, great!

创建者 PRABHAT K

Sep 25, 2016

Including a few calculations will help in understanding the core concepts

创建者 Daniel C

Oct 29, 2015

Some errors on video of prescriptive analytics. Not so practical course.

创建者 Anoop V

May 22, 2016

Expected to do some hands-on exercises on data sets to derive insights.

创建者 Anubhav K S

Apr 18, 2020

The course could have given more insights on the current age examples.

创建者 fallon c

Oct 8, 2019

It seemed very high level. No details, no formulas, no technical info.

创建者 Danyal R

Aug 19, 2017

Some lecture weren't up to the mark or it was difficult to understand.

创建者 VINODH K

Oct 12, 2016

practical example are need to visualize the current market situations

创建者 Maria G

Aug 10, 2016

El contenido del curso es interesante pero la participación es mínima

创建者 Krishna C

Jan 4, 2016

Course is good.But it would have been great with some data exercises.

创建者 Ravi K

May 16, 2017

It was full of theory. I am looking at propensity models application

创建者 Claudio S

Apr 16, 2020

Good understanding of basic concept but to less real valuable skill

创建者 abdul b

Mar 8, 2016

Can be improved, predictive analytic s section was missing details

创建者 Richard T

Jan 8, 2016

Good introduction to analytics. Short. Not particularly demanding.

创建者 Shankar S

May 24, 2020

Very basic. But pretty decent for an introduction into the topic.