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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

10,852 个评分
2,367 条评论


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


1951 - 消费者分析 的 1975 个评论(共 2,321 个)

创建者 Salma A

Feb 8, 2019

Quizzes were just a bit harder than lessons :)

创建者 Kartik D

Jan 14, 2016

Some good insights into customer segmentation!

创建者 wesley s

Apr 8, 2018

Very Similar to Google Analytics in some ways


Aug 4, 2017

Assignments can be better and quizzes also...

创建者 rocky z

Jun 19, 2017

helpful,but not vivid nor informative enough.

创建者 Si J

Jul 28, 2016

Should go deeper when discussing about cases.

创建者 Yew C C

Jun 7, 2016

Interesting to know from Business perspective

创建者 Minh T T

May 18, 2016

really helpful and easy to follow the lecture

创建者 Dale M

Apr 26, 2016

The application topics were very interesting.

创建者 Tianqi C

Mar 2, 2016

Very basic. But repeated review is preferred.

创建者 Tarun S

Apr 19, 2020

Good content that resonates with the learner

创建者 Darko V

Nov 17, 2019

Great, more examples would be even better :)

创建者 Deleted A

Jun 20, 2020


创建者 Adishwar S

Dec 26, 2018

Great Course! Applications part was amazing

创建者 Kenneth O

Sep 22, 2018

Detailed analytics and behave of customers

创建者 Ryan S

Sep 19, 2018

Excellent introductory course. Well done.

创建者 Anli Z

Nov 21, 2016

Broad my horizon. Need more case studies.

创建者 charles s

May 3, 2022

Good information, but a little outdated

创建者 Tenzing G

Jun 20, 2017

Great course to start for Analytics :)

创建者 Anuj M

Oct 25, 2015

good theoretical and conceptual course

创建者 Franklin I S

Jul 13, 2016

It's useful for non-marketing student

创建者 Bibek M

Jun 3, 2020

Very insightful and valuable course.

创建者 Bysani R

May 28, 2020

week5 is better than all other weeks

创建者 Khurshid K

Mar 2, 2018

Sometimes the sound was hard to hear

创建者 Sandra K

Feb 15, 2018