Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
创建者 Nicole C•
Feb 4, 2019
A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.
创建者 Orlando J C E•
Dec 14, 2016
amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue
创建者 Mangesh S R•
Jun 26, 2020
This was a unique course for me. This course, unlike others, pushed me to think and answer quiz questions. It also gave multiple examples to know about how the content taught actually works in real life. I would say it's worth the time spent.
创建者 Nelson R•
Apr 6, 2021
was truly interesting to see how customer analytics is applied to business today especially using data at individual customer level to predict behavior, optimize revenues and finally take concrete steps to improve design, delivery, profits.
创建者 ABHISHEK P•
Mar 23, 2021
The explanation of concepts by the faculty is very lucid, simple with very relevant examples that make it easy for people in business to relate and understand. I am now convinced that learning statistics need not be a boring episode. Thanks.
创建者 Bea J L•
Aug 25, 2020
Thank you so much! This course is extremely great in learning Customer. It's mind blowing that made me think I'm ignorant after all these years. Again, I highly recommend this course to someone whose interested on knowing your customer more.
创建者 Chirantan B•
Apr 17, 2017
Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.
创建者 UJJWAL K•
Dec 27, 2019
I truly felt the gist of customer analytics in business organizations after undergoing this course. The skills I acquired are much needed to tackle any analytics based problem and it helps in developing a pragmatic mindset for the subject.
创建者 ROHIT J•
Apr 29, 2020
Excellent course structure with well renowned professor from the Wharton college. I imbibed everything from this course in the best possible manner. I thanks all the professors to delivered their best input and I am very grateful to them.
创建者 AMIT D•
Dec 1, 2019
Perfect course for those who want to explore the use of data for prediction of future which will help in optimization and finally in decision making. All five weeks were full of learning and examples add value to the theoretical concepts.
创建者 Jelena H•
Feb 26, 2018
Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.
创建者 ALEXANDER B•
Nov 30, 2021
Un espectacular curso, sobre el cual aprendi a observar mejor los datos que tenemos, y a recolectar mejores datos, como predecir y aumentar las ganancias, me gustaría seguir de la mano de excelente docentes como los que dictaron el curso
创建者 TJ N•
Nov 22, 2016
Great general overview of Customer Analytics. Techniques and examples are very relevant. Issues with not having options to download the video and transcribe of Week 3-5 for studying offline (Week 2 seems to have the options available).
创建者 Bassam H•
Feb 16, 2022
I highly recommend it, Extremely well organized and speakers are veterans in their field. Comprehensive and of great value, definitley a must take for any one interested in any aspect of business analytics. must allow one hour per day.
创建者 Apurva B•
May 12, 2021
I am taking this course in 2021 and there is a line in the last chapter Applications "by 2020, there will be more video content consumed on Netflix than any other provider" it just blew my mind! :) Thank you for providing this course.
创建者 Jose C•
Mar 9, 2020
Me pareció excelente, y una introducción a un tema amplio e interesante, las lecturas y cursos fueron fáciles de seguir y bastante productivos. Me hubiera gustado hacer algunos modelos predictivos como ejercicio y más ejemplos reales.
创建者 Javier S•
Oct 9, 2017
I really enjoyed this course. I learned a lot of things that I am able to put in practice at work. In addition, the new knowledge is allowing me to think differently about problems and how to effectively leverage data to resolve them.
Jan 19, 2021
I am looking to move into the Business Analytics domain and this is simply an amazing introduction. Prof. Fader sets up the tone for the course with his time, do not miss his additional content, they will be worth every second spent.
Oct 23, 2019
I got great insights and practical knowledge by completing the course. The professors taught this course in a simple yet effective language. They've put in a lot of effort right from preparing material till delivering it! Kudos team!
创建者 Ankit P•
Jun 11, 2017
Very structured course with excellent walk through the field of customer analytics. Lots of real life problem solving along with the theory behind it. This course will surely give a good insight and foundation to customer analytics.
创建者 Pratham P•
May 4, 2016
The course is extremely insightful! With some of the videos, it would be really helpful to keep the images of data fixed in some corder of the screen. Personally this would have saved time in trying to back and forth with the slides.
创建者 Vasu D•
Dec 14, 2015
Super course. Difficult to pass too as more than one answers look correct. Loved the last session that explains different areas where customer analytics makes a difference and the things that will come in near future. Enroll today!
创建者 Krishnamurthy S•
May 7, 2020
Very useful course, it helps you to understand value of the customer for an organization. It is presented very well. I really enjoyed doing it. The only concern is, part of the material looks dated, the content requires an update.
创建者 Subramaniam B•
Apr 8, 2020
Really insightful course and nicely covered by the faculty. Great to link various aspects of customer analytics to impact on business revenue and profitability. Great course content and very clear instructions! Overall a 5 star :)
创建者 Bature M D•
Jul 18, 2019
The course content and presentation are very explicit for everyone to key in and learn. I learned a lot from the case studies and some examples given are things (in shopping) that has something to do with me personally unnoticed.