Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
创建者 Marilyn N P•
Aug 3, 2020
Muy buen curso, se comparten muchos conocimientos teóricos que se acompañan siempre de ejemplos y casos de la vida real. También se ven tendencias actuales y lo que se espera en el futuro. Lo recomiendo ampliamente.
创建者 Md N A A•
Jul 28, 2017
The idea and content of this course is excellent. The latest need of industry is considered in this course. I learnt many new things which was not known to me before doing this course. I want to thank coursera team.
创建者 ifeoma n•
Jun 6, 2020
I gained alot from this course and the tutors where amazing. Using real life situations to explain what would have seemed complex.
Thank you Coursera for the 7 days free trial that enabled me to learn this course.
创建者 Nicolás G B•
Apr 14, 2020
I'd die for an actual full course on data mining and market and consumer research. Very theorical, though I'm glad I now have a more wider concept on said subjects and can autonomously look to go deeper into them!
创建者 Sidharth R•
Aug 19, 2019
Great lectures and content that was explained very well for beginners to Business Analytics. I especially enjoyed the interesting topics discussed by Eric Bradlow about the applications and case studies in week 5.
创建者 Kristena A•
Apr 7, 2021
Enjoyed this course, very useful information. I like how they used their personal experiences and case studies as examples, it made for actual real life examples. The first and last professors were my favorite.
创建者 Lucas F d O S•
Jan 16, 2019
One of the best introductory-level courses I've ever seen online: there is a fine balance between using entry-level language and concepts and, at the same time, providing high-level relevant information. Awesome!
创建者 Abhijit B•
Sep 7, 2020
Loved it! While I knew a lot of that considering I have been working for more than a decade and a half, but some parts were refreshers for me and I loved revisiting those grey cells.
Prof. Iyenger was very nice!
创建者 Arnab C•
Jun 22, 2020
As an engineer, stepping into the business world, it was quite a lot to grasp at the beginning. The tests also seemed a little harder than I expected, but the expert narration and course material got me through.
创建者 Govind S•
Oct 21, 2018
This is a very useful course for beginners, concepts are explained very nicely and at a very easy pace. The last week is used to explain the use of all those concepts and gives examples from day to day business.
创建者 Rio H D•
Jun 28, 2020
I learned a lot from this course especially in understanding the right thinking and process of using customer analytics. I also learned a lot of practical examples on where customer analytics are being applied.
创建者 Jose M•
Aug 21, 2016
Really Good course. Lecturers are brilliant explaining the concepts via samples which everybody can understand. You may need to have a little bit of statistic knowledge but it is not essential to do the course.
创建者 Vanessa N•
Jul 1, 2020
The wording and focal points of the questions on the quizzes are a little unusual and the course has room to survey more, but it provides extremely valuable information if you are new to this area of business.
创建者 Okulov A•
Jul 3, 2018
This course helped me to acquire general knowledge and the basics of customer analytics. I am very grateful to the lecturers of this course for the very accessible and interesting presentation of the material!
创建者 Mark H•
Sep 21, 2017
Great course. Engaging professors and real world content. I will apply concepts here to our Goodwill Industries of KY operation. We have a large retail presence and loads of data to study. Thank you - Mark
创建者 Swetha J•
Nov 10, 2018
Excellent course on customer analytics. The concepts and methodology to approach the customer analytics were explained in a very lucid and easily understandable manner. A BIG thank you for a wonderful course.
创建者 Ameley B•
Jun 24, 2020
Some of the quizzes were very challenging. I learned a great deal from this course. This being the first f 5 courses in the Business Analytics specification, I am looking forward to learning the next course.
创建者 Hanis I•
May 11, 2020
Content is easy to follow. Lecturers are not boring. They are very passionate and delivering the lectures in distinctive ways that manage to capture my attention. Appropriate range of resources are provided.
创建者 david j u•
Oct 5, 2020
This has been the most educative video I have enrolled in the Coursera platform. Thumb up to all the instructors. and thank you very much for all the professors and teams in this course. thank you very much
创建者 Victoria G•
Apr 15, 2021
This course has good structure, integrity and business/marketing analysis studies that can help understand customer motivation, ability effectively analyze marketing information. Thanks for great tutorial!
创建者 saeed m•
Nov 6, 2020
it is a great opportunity to know a lot of stuff about customer analytics. I learned a lot. but application should be more easily available. the BTYD model has not easy to use help and i couldnt implement.
创建者 Orlando C•
Dec 11, 2017
Helpful for anyone currently in or seeking to enter marketing or product development as a profession. This course demonstrates skills useful for developing an analytical mindset around customer centricity.
创建者 Kiet F•
Dec 9, 2016
The professors deliver the content of the course in an easily consumable fashion. They provide real world examples of customer analytics. I truly benefited from this course and from the insights presented.
创建者 Anton W•
Mar 5, 2016
Great overview of the marketing analytics field, delivered by top lecturers from the academy. It helps extend understanding on the principles of descriptive, predictive, prescriptive and their application.
创建者 WEYINMI K A•
Dec 15, 2015
This was a eye opener for me. I can now make good sense of big data. I highly recommend this course. The value of the knowledge gained is mind-blowing and more resourceful than imagined. Thanks Coursera :)