Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
创建者 Shirley Z•
The instructor is extremely dull to listen to
创建者 Denis G•
There are not enough quantity of assignments.
创建者 Sukirtha S•
Pretty outdated but still somewhat useful!
创建者 Alexandra A•
Lectures are very dry and unengaging.
创建者 Brittany M E•
Lots of talking, not a lot of doing.
创建者 Terry-Ann L•
I found this course difficult...
创建者 MUHAMMAD A S B A R•
A good workout for my brain :)
创建者 Cedric G•
week 1 is a little complicated
创建者 Kumar A•
It's provides good exposure!
创建者 Diego F•
Good, but not on my scope.
创建者 Jiaqi Z•
not so interesting
创建者 Saira B G•
For the secod week
创建者 Mohamed M•
very high level
创建者 Marica C•
创建者 Brown S•
创建者 Manish M•
Not my thing!
创建者 Antonio P L•
创建者 Kayla S•
This was an incredibly weak first course in the Specialization. It does lay necessary groundwork, but there are frustrations to be found. Lectures often do not clearly cover or even completely neglect to cover content found in the quizzes. One professor in particular seems to make it a point of pride that he has elected to create a quiz that requires an understanding of the topics beyond what he is willing to be provide. There is little to no interactivity with the concepts covered, which is a big disappointment. This course seems to primarily be an introduction to using data to better understand your customers; to that point, it would have been helpful to start the course off with a case study. As new concepts are introduced, they could be tied back to the study to better demonstrate where we use descriptive, predictive, and prescriptive analytics and how their outcomes might further guide our research. For anyone turned off to the Specialization by the underwhelming and often frustrating content of this course: keep going. I continued with Operations Analytics, which is much more hands-on and overall more rewarding. It seems to get better.
创建者 Muhammad A•
Course fails to go into any actual real-world 'customer analytics'. The focus is very high-level and just theoretical while analysis is limited to basic statistics applied in Excel (which much explanation). For context, the course talks about regression analysis but fails to explain what regression is, but just shows you how to create a regression line in Excel.
Course felt more like how to use Excel rather than diving into Customer Analytics.
创建者 Kaweerat P•
On a good side, this course the essential understanding of Customer Analytics and in week 5, there's some interesting examples of how advance marketing analytics help businesses. But on the worse part, this course only provides the basic ideas - too broad. Most contents are solely based on examples each lecturer thinks of. It would be great if there's a case study or a data set sample for students to analyze and come up with recommendations.
创建者 titus l•
It is however a real eye opener to see the applications of customer analytics. However, I do wish there was more time to understand the statistics and the math behind the modelling. This course tells you the potential, but doesn't delve into the treatment of data. Also there is insufficient case studies and practice questions unlike the operations analytics module so it was difficult to get a handle of concepts without application.
创建者 Alex S•
Unlike the other three business analytics courses I completed, I thought this one was light on content, and lacking adequate coverage of concrete tools (formulas, software programs, etc.). In addition, the quiz questions for weeks 4 and 5 seemed to come out of left field, as if they had been prepared for a longer, more comprehensive course; not based on the small amount of material presented.
创建者 Greta B•
The information is topical. Nothing goes too in depth and you must do your own research outside of the course. The information is dated, but still relevant. The transcript/cc is transcribed incredibly poorly. This course requires an update and a proofreader. There are insights that are useful and helps you get a general sense of customer analytics. But from 3 or so years ago.
创建者 Micah R•
Material is too introductory, barely skims the surface. It fails to dive into fundamental concepts beyond mere definitions, and the accompanying examples get bogged down in irrelevant details. The last section dealing with Application with Prof Bradlow is the only one that had some value, presenting a broad array of topics in an organized, simplified yet well-rounded manner.