I gained alot from this course and the tutors where amazing. Using real life situations to explain what would have seemed complex.

Thank you Coursera for the 7 days free trial that enabled me to learn this course.

I'd die for an actual full course on data mining and market and consumer research. Very theorical, though I'm glad I now have a more wider concept on said subjects and can autonomously look to go deeper into them!

Great lectures and content that was explained very well for beginners to Business Analytics. I especially enjoyed the interesting topics discussed by Eric Bradlow about the applications and case studies in week 5.

Enjoyed this course, very useful information. I like how they used their personal experiences and case studies as examples, it made for actual real life examples. The first and last professors were my favorite.

One of the best introductory-level courses I've ever seen online: there is a fine balance between using entry-level language and concepts and, at the same time, providing high-level relevant information. Awesome!

Loved it! While I knew a lot of that considering I have been working for more than a decade and a half, but some parts were refreshers for me and I loved revisiting those grey cells.

Prof. Iyenger was very nice!

As an engineer, stepping into the business world, it was quite a lot to grasp at the beginning. The tests also seemed a little harder than I expected, but the expert narration and course material got me through.

This is a very useful course for beginners, concepts are explained very nicely and at a very easy pace. The last week is used to explain the use of all those concepts and gives examples from day to day business.

I learned a lot from this course especially in understanding the right thinking and process of using customer analytics. I also learned a lot of practical examples on where customer analytics are being applied.

Really Good course. Lecturers are brilliant explaining the concepts via samples which everybody can understand. You may need to have a little bit of statistic knowledge but it is not essential to do the course.

The wording and focal points of the questions on the quizzes are a little unusual and the course has room to survey more, but it provides extremely valuable information if you are new to this area of business.

This course helped me to acquire general knowledge and the basics of customer analytics. I am very grateful to the lecturers of this course for the very accessible and interesting presentation of the material!

Great course. Engaging professors and real world content. I will apply concepts here to our Goodwill Industries of KY operation. We have a large retail presence and loads of data to study. Thank you - Mark

Excellent course on customer analytics. The concepts and methodology to approach the customer analytics were explained in a very lucid and easily understandable manner. A BIG thank you for a wonderful course.

Some of the quizzes were very challenging. I learned a great deal from this course. This being the first f 5 courses in the Business Analytics specification, I am looking forward to learning the next course.

Content is easy to follow. Lecturers are not boring. They are very passionate and delivering the lectures in distinctive ways that manage to capture my attention. Appropriate range of resources are provided.

This has been the most educative video I have enrolled in the Coursera platform. Thumb up to all the instructors. and thank you very much for all the professors and teams in this course. thank you very much

This course has good structure, integrity and business/marketing analysis studies that can help understand customer motivation, ability effectively analyze marketing information. Thanks for great tutorial!

it is a great opportunity to know a lot of stuff about customer analytics. I learned a lot. but application should be more easily available. the BTYD model has not easy to use help and i couldnt implement.

Helpful for anyone currently in or seeking to enter marketing or product development as a profession. This course demonstrates skills useful for developing an analytical mindset around customer centricity.

The professors deliver the content of the course in an easily consumable fashion. They provide real world examples of customer analytics. I truly benefited from this course and from the insights presented.

Great overview of the marketing analytics field, delivered by top lecturers from the academy. It helps extend understanding on the principles of descriptive, predictive, prescriptive and their application.

This was a eye opener for me. I can now make good sense of big data. I highly recommend this course. The value of the knowledge gained is mind-blowing and more resourceful than imagined. Thanks Coursera :)

Excellent material and professors. But I felt that at some point there is no link between the classes. And also in some exams were questions that were not in video classes, they were in the slides only.

It's absolutely relevant to the real world problems and situations. The lecturer delivered the materials, which are also arranged properly, perfectly in terms of timing and conciseness. Very up-to-date.