Aug 05, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
创建者 Andrea G S•
Apr 21, 2020
I think the information on this course is presented really well, and it is a good way to learn about the terms and different information sources, but it is a bit outdated
创建者 Ayusman S•
Sep 22, 2019
Very useful course to understand the customer analytics. The course curriculum is beautifully designed.
Expecting more of application based examples in the video lectures.
创建者 Muhammad F R•
Nov 22, 2016
Very good explanation of the basic concepts and marketing practices in data analytics.
Would have been much nicer to work on some practical models on excel with big data.
创建者 Daniel P d S B•
Oct 06, 2016
I loved the whole course generally and best was "Applications". I would love to see some more math and models applied to the real world, in small and large businesses.
创建者 mohit D•
May 01, 2020
Very good course for beginners in this field. I would have appreciated more if there was more maths involved in this course as many topics are not explained in depth.
Jun 21, 2020
A practical course filled with business acumen. Learn the nuances of Customer Analytics from Wharton School. A few case studies can make the learning more effective.
创建者 Allan M•
Feb 17, 2020
The course was ideal to give the student insight on what they can focus to improve productivity and efficiency of an organization. I am grateful for the opportunity.
创建者 Jose D•
May 31, 2018
This course has been very useful to me. I have a much complete idea of what customer analytics means. Also I feel more confident abour business analytics as a whole.
创建者 Ricardo P D•
Sep 18, 2015
The course is a great introduction to customer analytics, but no more than a introduction. I would have liked to see some better and deeper examples and aplications.
创建者 Jagannath P•
Apr 11, 2020
It was quite interesting to know the modern customer retention and predictive strategies used by big firms.Thanks to all the professors for their valuable efforts.
Jun 16, 2019
Course is not at high level nor low level , it helps the students to approach level by level with difficulty . Most of the real time examples are worth ! Thanks !
创建者 Ferdinand C•
Aug 06, 2018
Topics were pretty interesting an very well explained in simple and concise manner. More detailed step-by-step explanation and illustration may be helpful though.
创建者 Jingxia P•
Dec 30, 2015
If the professor could give more maths insights and mathematical deductions on his paper, I will definitely give 5 stars!! Really a nice introduction on customers!
创建者 Anuya P•
Jan 29, 2020
Would have loved to understand the calculations behind the probability models in the predictive analytics section, giiven that this is a beginners level course.
创建者 Vignesh A K•
Dec 23, 2017
The lectures are great, I have been imparted a lot of knowledge, and like Mr. Eric said, it's not just because it's good to know, but it will have applications!
创建者 Tanmoy C•
Apr 23, 2020
Amazing coursework for an all-round knowledge about marketing analytics and how is it used by the industry. I hope to do an advanced course soon on this topic.
创建者 michel d•
Jan 15, 2020
I followed the course to learn more about RFM models. There's a nice introduction to it, but it's not covering this topic in depth. Still looking for more now.
创建者 Yoon P•
Apr 29, 2016
Really like it, it is helpful too, except that some slides can be a bit too wordy + boring. Try to use different types of media in terms of teaching please :)
创建者 Christopher B•
Jan 25, 2018
It was a great experience, well paced and the subject matter was clearly explained. It could use more, deeper content - it feels like scratching the surface.
创建者 Luciana B•
Aug 21, 2017
Very intesting introduction to Customer Analytics. My first Coursera course but will definitely want to complete other courses of University of Pennsylvania.
创建者 devidutta s•
Jul 03, 2018
All the slides were filled with information. Still my favourites is Eric Bradlow as he connects more by giving more indepth examples which we can relate to.
创建者 Djomartova A•
May 03, 2020
Спасибо за курс! Очень полезно!
Хочу порекомендовать применить субтитры на русском языке, данный курс будет доступен наиболее большему количеству желающих.
创建者 Aniekan N A•
Nov 17, 2019
It was an interesting 5 weeks course, getting to under direction Models that can be used , understanding ways to gather data needed for customer analytics.
创建者 Jonathan K•
Jun 06, 2018
Fantastic course! Definitely learned a lot about Analytics, specifically in marketing towards customers. Really enjoyed the segment regarding case studies.
创建者 Yue L•
May 23, 2018
The first 3 weeks of content are kind of boring, but the last week really wraps it up and makes a lot things happened in my life make sense to me suddenly.