课程信息
4.8
106 个评分
29 个审阅
专项课程

第 5 门课程(共 5 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:2 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Sales PresentationElevator PitchFinanceEntrepreneurship
专项课程

第 5 门课程(共 5 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:2 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Start Here

Welcome to the Entrepreneurship Capstone Project! This project-based course is designed to provide you with the resources and tools you need to develop a pitch deck for a start-up, which you will submit as your Capstone Project. Please study the readings below, which provide you with the resources and timeline you need to complete a successful pitch deck. Then, please take the Project Scope Quiz. You must score 100% to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%. If you're looking for some inspiration, you can learn about how some entrepreneurs got their ideas off the ground. We've also reposted lectures from the courses that will be particularly helpful for you to review. ...
Reading
5 个视频 (总计 75 分钟), 4 个阅读材料, 1 个测验
Video5 个视频
Competitive Analysis (Entrepreneurship 1)9分钟
Testing Your Ideas - Surveys (Entrepreneurship 1)17分钟
Planning - Assumptions (Entrepreneurship 1)11分钟
Entrepreneurial Strategy (Entrepreneurship 2)23分钟
Reading4 个阅读材料
Project Prompt and Scope10分钟
Pitch Deck Examples10分钟
Turning Ideas into Businesses10分钟
Lecture Slide PDFs10分钟
Quiz1 个练习
Project Scope Quiz8分钟
2
完成时间(小时)
完成时间为 4 小时

Building Your Pitch Deck

This week, you will spend time assembling the elements of your pitch deck so that you can submit it for preliminary review next week. Good pitch decks vary in length, but they are all impactful. Take the time this week to put together all the sections of your deck, making sure that each one is supported by evidence, analysis, and/or research when applicable. Watch Professor Mollick's video on pitch decks. As a refresher, we've also included some key videos from the Specialization courses talking about pitch decks or the components you are to include in your project. The videos and guidelines below will help you assemble your deck....
Reading
6 个视频 (总计 88 分钟), 5 个阅读材料, 1 个测验
Video6 个视频
The Art of the Pitch (Entrepreneurship 2)6分钟
Executive Summary and Pitch Deck (Entrepreneurship 4)12分钟
Branding and Naming (Entrepreneurship 2)20分钟
The Importance of the Founding Team (Entrepreneurship 2)12分钟
How to Price the Product or Service (Entrepreneurship 3)27分钟
Reading5 个阅读材料
Pitch Deck Guidelines from a VC10分钟
Professor Mollick's Video on Pitch Decks10分钟
Choosing the Right Name10分钟
About Your Intellectual Property10分钟
Lecture Slide PDFs10分钟
3
完成时间(小时)
完成时间为 3 小时

Preliminary Pitch Deck

This week, you will submit your pitch deck for preliminary review. Your peers will have a chance to give you feedback on where your pitch succeeds and where it needs work. You'll also have the opportunity to review the work of your peers and to give feedback. Evaluating the work of your peers will provide you with a new way of looking at your own work, which you may see differently after providing feedback. You might also want to spend some time this week brushing up on the financing and financial statement coursework you completed. ...
Reading
2 个视频 (总计 39 分钟), 2 个阅读材料, 1 个测验
Video2 个视频
Financing Pathways (Entrepreneuship 4)20分钟
Reading2 个阅读材料
The Importance of Feedback10分钟
Lecture Slide PDFs10分钟
4
完成时间(小时)
完成时间为 2 小时

Revision Week

This week, you will spend time revising your pitch deck for final submission next week. Review the rubric to make sure you have all the required elements, and that each of those elements is backed by evidence, analysis, and research. You may also want to look at Reid Hoffman's comments on his own pitch deck for LinkedIn for an example of evaluating your own work. In thinking about your revisions, you may also want to consider this question - does my pitch deck tell a story?...
Reading
2 个阅读材料, 1 个测验
Reading2 个阅读材料
LinkedIn Pitch and Revisions10分钟
Does Your Pitch Deck Tell a Story?10分钟
4.8
29 个审阅Chevron Right
职业方向

75%

完成这些课程后已开始新的职业生涯
工作福利

80%

通过此课程获得实实在在的工作福利
职业晋升

25%

加薪或升职

热门审阅

创建者 DSDec 1st 2018

Wharton Entrepreneurship Specialization, Advance your career. Accelerate your startup entrepreneur. Faster, flexible, free to try. — Danai Srijunchai, Bangkok, Thailand

创建者 RROct 16th 2017

This is a brillant way of learning from the best wherever you are in the world. I loved it

讲师

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Laura Huang

Assistant Professor
Management
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

关于 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 Entrepreneurship 专项课程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

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