课程信息
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第 2 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为9 小时

建议:4 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management

第 2 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为9 小时

建议:4 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Preparing to Launch: Essential Components

8 个视频 (总计 74 分钟), 1 个阅读材料, 1 个测验
8 个视频
1.1 The Lean Approach9分钟
1.2 Minimum Viable Products (MVPs)8分钟
1.3 Hypothesis and Preliminary Experiments4分钟
1.4 The Pivot3分钟
1.5 Making the Leap5分钟
1.6 The Art of the Pitch13分钟
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27分钟
1 个阅读材料
Module 1 PDFs of Lecture Slides10分钟
1 个练习
Module 1 Quiz: Products, Pitches and Pivots20分钟
2
完成时间为 2 小时

Module 2: Building the Team

7 个视频 (总计 94 分钟), 1 个阅读材料, 1 个测验
7 个视频
2.1 The Role of Early Hires8分钟
2.2 Goals and Motivations13分钟
2.3 Founder's Agreements14分钟
2.4 Hiring Key Management12分钟
2.5 Finding Technical Resources7分钟
2.6 Allocating Equity Among Team Members25分钟
1 个阅读材料
Module 2 PDFs of Lecture Slides10分钟
1 个练习
Module 2 Quiz: Building the Founding Team20分钟
3
完成时间为 1 小时

Module 3: Networks, Professional Services, and Intellectual Property

5 个视频 (总计 51 分钟), 1 个阅读材料, 1 个测验
5 个视频
3.1 Mentors, Advisors, and Advisory Boards5分钟
3.2 Professional Services: Lawyers and Accountants5分钟
3.3 Intellectual Property Overview14分钟
3.4 Summary - Legal Forms of the Enterprise9分钟
1 个阅读材料
Module 3 PDFs of Lecture Slides10分钟
1 个练习
Module 3 Quiz: Creating Networks20分钟
4
完成时间为 2 小时

Module 4: Branding, Strategy, and Summary

7 个视频 (总计 107 分钟), 2 个阅读材料, 1 个测验
7 个视频
4.1 About Us - Authenticity and Personality18分钟
4.2 Bias and Meritocracy7分钟
4.3 Incubators and Accelerators5分钟
4.4 Entrepreneurial Strategy23分钟
4.5 Course Wrap Up51
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30分钟
2 个阅读材料
(Optional) Audio Interview with Big Ass Fans10分钟
Module 4 PDFs of Lecture Slides10分钟
1 个练习
Module 4 Quiz: Branding and the Entrepreneurial System20分钟
4.8
161 个审阅Chevron Right

83%

完成这些课程后已开始新的职业生涯

73%

通过此课程获得实实在在的工作福利

19%

加薪或升职

来自Entrepreneurship 2: Launching your Start-Up的热门评论

创建者 IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

创建者 NGOct 4th 2018

Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.

讲师

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 创业 专项课程

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
创业

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