Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
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Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.
The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.
An excellent exposure to the world of marketing. The material presented was relevant and up to date with real world examples. The presentation was lucid, easy to understand and most interesting.
The course covers the essential areas of marketing in this era. The course directors have done a wonderful job in putting together the material and case studies to fully understand the concepts.
Overall a good introduction to Marketing. Some inconsistencies with regards to quiz questions and actual subjects treated during the course, so that lost a star :-) Otherwise highly recommended.
Loved the course. My only recommendation is to make the slides available so people can take notes on them as they view the videos. Allows for a more focused approach while reviewing the videos.
Amazing course that teaches the basics of Marketing. Everything taught in the course gives a good perspective on how to apply marketing principles in offline, most especially online businesses.
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
关于 商务基础 专项课程