About this course: 学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
Created by: University of Pennsylvania
Taught by: Christian Terwiesch, Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School
| Basic Info | Course 5 of 5 in the 商务基础 (中文版) Specialization |
| Level | Beginner |
| Language | Chinese (Simplified), Subtitles: English |
| How To Pass | Pass all graded assignments to complete the course. |
Syllabus
WEEK 1
欢迎加入沃顿商学院基础课程毕业项目!
6 readings
- Reading: 欢迎加入沃顿商学院基础课程毕业项目!
- Reading: 项目时间表
- Reading: 分级和物流
- Reading: 项目模板
- Reading: 阅读
- Reading: 项目范例
WEEK 2
营销视频回顾
14 videos, 1 reading
- Reading: 欢迎加入商学院基础专项课程毕业项目
- Video: 战略营销挂图
- Video: 客户中心化如何盈利
- Video: 顾客维系
- Video: 客户开发
- Video: 品牌和数字化营销
- Video: 顾客和数字化营销
- Video: 声誉和评论
- Video: 产品生命周期
- Video: 更多有关影响力的事例
- Video: 更多有关影响力的事例——第二部分
- Video: 定价策略3——心理因素
- Video: 分销策略 1——引言
- Video: 分销策略2——渠道设计
- Video: 水平冲突
WEEK 3
运营视频回顾
3 videos, 1 reading
- Reading: 欢迎加入商学院基础课程毕业项目第二周课程
- Video: 引言——框架
- Video: 成本、质量、种类、响应能力
- Video: 总结视频——个案研究
WEEK 4
会计和金融视频回顾
7 videos, 1 reading
- Reading: 欢迎加入商学院基础课程毕业项目第三周课程
- Video: 应收账款
- Video: 呆账评估
- Video: 应收账款信息披露事例
- Video: 库存
- Video: 后进先出与先入先出
- Video: 库存信息披露事例
- Video: 3M公司：应收账款和库存
WEEK 5
任务安排
Graded: 华为挑战
FAQs
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University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Available | Not available |
| Receive a final grade | Available | Not available |
| Earn a shareable Course Certificate | Available | Not available |
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