沃顿商务基础毕业项目 (中文版)

About this course: 学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。学习目标：分析一个现实商业机会的收益与风险提出一套如何利用这个商机的策略准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面：市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。运营管理：针对新项目，构建一个生产以及（或者）服务计划。

Created by: University of Pennsylvania

Taught by: Christian Terwiesch, Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School

Basic Info	Course 5 of 5 in the 商务基础 (中文版) Specialization.
Level	Beginner
Language	Chinese (Simplified), Subtitles: English
How To Pass	Pass all graded assignments to complete the course.

Syllabus

WEEK 1

欢迎加入沃顿商学院基础课程毕业项目!

6 readings

WEEK 2

营销视频回顾

14 videos, 1 reading

WEEK 3

运营视频回顾

3 videos, 1 reading

WEEK 4

会计和金融视频回顾

7 videos, 1 reading

WEEK 5

任务安排

Graded: 华为挑战

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University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

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