Back to 市场营销概论 (中文版）
Learner Reviews & Feedback for 市场营销概论 (中文版） by University of Pennsylvania
235 ratings
About the Course
通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。
Top reviews
WT
Dec 28, 2016
Wonderful Course, I love it;
Professional Teachers, I like them;
i will keep learning!my next course is Corporate finance, hope i could pass and be certified.
Best Regards
Sophia
CL
Aug 19, 2018
It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.
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