Chevron Left
返回到 What is Social?

What is Social?, Northwestern University

4.6
2,229 个评分
572 个审阅

课程信息

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

创建者 FF

Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

创建者 CQ

May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

筛选依据:

555 个审阅

创建者 Andres Slovik

Dec 10, 2018

Its a little outdated, but its clear and concise

创建者 Fitcher T Ntsele

Dec 06, 2018

EXCEPTIONAL ... Its just needs to update some of the social media tools - recommended. Some of them have been phases out and introduce the relevant ones ...

创建者 Irma Alejandra Herrera Alvarez

Dec 03, 2018

I am really enjoying this!!! You learn exactly what you need for a great digital marketing strategy

创建者 Assem Karam

Nov 30, 2018

Great method to take the first step in social media marketing world.

创建者 Kagimu Musa

Nov 28, 2018

Awesome and exellent

创建者 Jay Hayes

Nov 27, 2018

Learning a lot but updates are needed

创建者 Elisiane Da Silva-Taylor

Nov 25, 2018

Amazing how much you can learn from this course and apply to your personal and business life. I highly recommend this course to anyone looking to get into social media marketing

创建者 Jonas Machholdt Gagnér

Nov 22, 2018

Bit boring and out of date.

创建者 BENKACEM Nazih

Nov 22, 2018

great

创建者 Brian J Gourley

Nov 19, 2018

some of the information is dated and needs to be updated but its a great way to get the landscape of social media marketing