Introduction to positioning

video-placeholder
Loading...
查看授课大纲

您将学习的技能

Advertising, Logo, Brand, Brand Identity

审阅

4.7(513 个评分)

  • 5 stars
    79.92%
  • 4 stars
    14.23%
  • 3 stars
    4.48%
  • 2 stars
    0.77%
  • 1 star
    0.58%

JB

Dec 20, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

This was such a great experience! The course was challenging but taught me so much about things that I knew of but couldn't articulate. I'm for sure continuing on the to the next one.

AZ

Sep 26, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

I am very helped by the learing method of this class, it's such a new sight for me to learn things. I am happy to learing this Brand Identity and Strategy class from ie University :)

从本节课中

DEFINING THE VALUE

In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

教学方

  • Placeholder

    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。