How to Write a Brand Positioning Statement

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MK

Dec 19, 2017

Very beneficial course. Apt & to the point content in very less time.

AP

Jun 17, 2020

Very good course. One should definitely do this course, very helpful

从本节课中
The Brand Analysis
In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

教学方

  • Brian Hallett

    Brian Hallett

    Visual Communication and Branded Content Professor

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