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Story Branding Through Images and Concepts

In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨.

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课程、专项课程和在线学位均由全世界一流大学和教育机构的顶尖授课教师教授。

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