Good afternoon. My name is Elena Davydenko, I am Associate Professor of Business Economics Departments, Saint Petersburg State University. Brand management in digital economy is a unique combination of the theory and practice of brand management, applied to the actual realities. The theoretical basis of the course includes the author's own developments, including their digital brand platform model, as well as the papers of well-known Russian and foreign researchers in the field of branding, such as David Docker, Kevin Lynn or Ladino Donghyun Sergey. The course is based on international experience in brand management in the digital economy obtained via the author during training at Osaka City University in Japan, Charles University in Prague, and the University of Haakon him in Stuttgart. The practical part of the course was created in collaboration with representatives on branding, Kagan says Oliner Akil, Gina, interactive branding, gag enthusiasm, VUCA, St. Petersburg, metric olive labeled men branding, gangssi, St. Petersburg in my Archean, Branson International Branding agency. The course will be useful for a wide range of uses interested in business transformation in the digital economy.