上了这门课程之后，你将能明确发展一个既能短期取胜，又有长期价值的产品和品牌策略所需要的主要信息。你将创建一个活动计划（既要面对外部消费者，也要面对内部员工）来把你的品牌策略付诸实际。同时你也能够
2.1 Inputs for developing your brand.
Loading...
来自 IE Business School 的课程
品牌和产品管理
从本节课中
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to:
Describe the different elements of a brand strategy.
Formulate a winning brand strategy.
与讲师见面
Luis Rodriguez BaptistaProfessor
Marketing
