上了这门课程之后，你将能明确发展一个既能短期取胜，又有长期价值的产品和品牌策略所需要的主要信息。你将创建一个活动计划（既要面对外部消费者，也要面对内部员工）来把你的品牌策略付诸实际。同时你也能够
2.2 How to analyze your competitors.
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来自 IE Business School 的课程
品牌和产品管理
从本节课中
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to:
Describe the different elements of a brand strategy.
Formulate a winning brand strategy.
与讲师见面
Luis Rodriguez BaptistaProfessor
Marketing
