3.7 Top 5 indicators of a brand architecture issue or opportunity.

Loading...
Eye
IE商学院
4.6(1,032 个评分) | 40K 名学生已注册
课程 1(共 5 门,营销组合实践 专项课程
查看授课大纲

您将学习的技能

Brand Architecture, Product Management, Brand Management, Brand Engagement

审阅

4.6(1,032 个评分)
  • 5 stars
    740 ratings
  • 4 stars
    234 ratings
  • 3 stars
    46 ratings
  • 2 stars
    7 ratings
  • 1 star
    5 ratings
J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

从本节课中
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

教学方

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。