4.2b. How to develop your brand portfolio - part 2.

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您将学习的技能

Brand Architecture, Product Management, Brand Management, Brand Engagement

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J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

教学方

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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