6.2 Embedding the brand throughout the organization.

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IE商学院
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课程 1(共 5 门,营销组合实践 专项课程
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Brand Architecture, Product Management, Brand Management, Brand Engagement

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EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

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Jul 08, 2016

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

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  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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