How to develop brand architecture - part 2.

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来自 IE Business School 的课程
品牌和产品管理
778 个评分
IE Business School
778 个评分
课程 1(共 5 门,Specialization 营销组合实践
从本节课中
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

与讲师见面

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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